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China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive

July 10, 2018

Services such as NetEase's Yanxuan seek to remove the brand premium by sourcing products from the same Chinese manufacturers as luxury labels. Image credit: NetEase Services such as NetEase's Yanxuan seek to remove the brand premium by sourcing products from the same Chinese manufacturers as luxury labels. Image credit: NetEase

 

By Rania Sedhom

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