On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"5efa4ed54888694543bac2d4f1f0794f","s":"688598fd7dbc8261"}