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Multichannel

Forrester exec: 6 disciplines to boost loyalty via customer experience

January 17, 2013

 

By Tricia Carr

NEW YORK - A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  4. Rolex Awards welcomes 50th laureate class
  5. Loewe names 2026 Craft Prize finalists
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  7. SCAD lands $10M jewelry program endowment
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu