Luxury Daily
News briefs
Day’s wrap: Cyber Week, Louis Vuitton, Cunard, passports and luxury real estate webinar

Luxury Daily’s live news: Online sales surpass $60B in US during Cyber Week; Louis Vuitton marks World AIDS Day with red LV sneakers; Cunard focuses on marketing, service in senior management moves; COVID-19 crisis creates fresh demand for second passports; Register for free webinar on Dec. 16 about the luxury real estate outlook for 2021.

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Apparel and accessories
Louis Vuitton marks World AIDS Day with red LV sneakers

France’s Louis Vuitton is supporting the quest to end AIDS with the unveiling of red LV trainers on World AIDS Day.

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Real estate
Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021

Registration is open for the free webinar Dec. 16 at 11 a.m. to noon New York time on five trends that will dominate the luxury real estate business in the United States and worldwide in 2021. Affluent consumers are making health-driven lifestyle choices amid the COVID-19 pandemic that will continue to shape the luxury property market and fuel growth as long as inventory holds out. Register now!

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Travel and hospitality
COVID-19 crisis creates fresh demand for second passports

Lockdowns around the world, the closure of borders and restrictions on travel have led to a spike in inquiries among affluents for second passports and alternative citizenships and residencies, according to the financial advisory firm deVere Group.

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Travel and hospitality
Cunard focuses on marketing, service in senior management moves

Cruise line Cunard is promoting three members of its senior management team as it prepares to resume its ocean cruises next year.

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Retail
Online sales surpass $60B in US during Cyber Week

Ecommerce sales eclipsed previous records on Cyber Monday and Black Friday this year, as pandemic worries encouraged consumers to shop online in lieu of seeking out bargains at physical stores.

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Jewelry
Jewelry should be seen as more than an accessory: Christie’s

While fashion design and architecture have historically been examined within the realm of fine art, jewelry has oftentimes been overlooked as an art form.

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Arts and entertainment
Phillips doubles down on live auctions to succeed during pandemic

Global auction house Phillips is navigating its way through the pandemic by staying dedicated to live sales, a departure from other firms which have ramped up digital offerings.

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Apparel and accessories
Louis Vuitton taps royalty in charming Parisian campaign

French fashion house Louis Vuitton explores Paris and its newest collection of Capucines bags in a light-hearted and energetic film campaign.

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Arts and entertainment
Museums become latest institutions to embrace livestreaming to woo Chinese consumers

The popularity of livestreaming by museums in China is pushing cultural organizations around the world to follow suit, according to a new report from Jing Culture & Commerce.

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Luxury Daily Awards
Inviting nominations for the 2020 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Yoox Net-A-Porter, Jaguar Land Rover, Cartier and Walpole

Luxury Daily’s live news: Geoffroy Lefebvre named YNAP CEO, as founder Federico Marchetti becomes chairman; Jaguar Land Rover targets Volkwagen Group SUV imports over off-roading technology; Cartier highlights high jewelry collection in boutique installation; Walpole teams with British luxury brands for holiday auction.

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Retail
3 keys to a frictionless ecommerce customer experience

Ecommerce data is specific, measurable and actionable. These qualities allow businesses to learn easily from the data and make course corrections as needed.

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News briefs
Day’s wrap: Yoox Net-A-Porter, Jaguar Land Rover, Cartier and Walpole

Luxury Daily’s live news: Geoffroy Lefebvre named YNAP CEO, as founder Federico Marchetti becomes chairman; Jaguar Land Rover targets Volkwagen Group SUV imports over off-roading technology; Cartier highlights high jewelry collection in boutique installation; Walpole teams with British luxury brands for holiday auction.

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Jewelry and watches
Cartier highlights high jewelry collection in boutique installation

French jeweler Cartier is partnering with duty-free luxury retailer DFS Group to present an immersive experience at its Macau flagship.

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Nonprofits
Walpole teams with British luxury brands for holiday auction

Walpole, the official trade body of British luxury, is launching a days-long holiday auction in a charitable endeavor this season.

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Automotive
Jaguar Land Rover targets Volkwagen Group SUV imports over off-roading technology

British automaker Jaguar Land Rover is looking to block sales of sports utility vehicles in the United States from Volkswagen Group, including its luxury subsidiaries Audi and Porsche, over an ongoing patent dispute.

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QUOTE OF THE DAY
3 keys to a frictionless ecommerce customer experience
By

Ecommerce data is specific, measurable and actionable. These qualities allow businesses to learn easily from the data and make course corrections as needed.

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Connections redefined: What authenticity really means
By

Customers have ultimately been forgiving and understanding because of the many changes to the way we all function and work, but needs have increased during the pandemic.

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7 trends to watch in luxury influencer marketing in 2021
By

Luxury brands have had to carefully balance their marketing activities to ensure that they do not alienate their older consumers at the expense of attracting a new and younger audience.

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Why HENRYs still should be a key target for luxury brands
By

For luxury brands, the ultimate target is the ultra-affluent. Knowing this, it is worth spending time grooming the HENRY demo. Their shopping and consumer habits now will likely carry over as their salaries increase, so establishing a rapport with them early is important.

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