Luxury Daily
Automotive
Rolls-Royce reveals third Boat Tail commission

British automaker Rolls-Royce is unveiling a new coachbuilt Boat Tail that exemplifies the marque’s ethos and expertise.

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Watches and jewelry
Omega welcomes track-and-field icon to ambassador roster

Swiss watchmaker Omega is making its second ambassador addition of the week, adding Olympic legend Allyson Felix to its team.

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Travel and hospitality
InterContinental gives suites colorful makeover with global touches

Hospitality group InterContinental Hotels & Resorts is putting an artistic spin on the magic of global travel with a new collaboration.

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Marketing
Luxury leverages power of love to reach Chinese consumers

Love and luxury are in the air, just in time for China’s 520 Valentine’s Day celebrations.

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Marketing
Register now for free event: Women in Luxury 2022 eConference

Register now for the fifth annual Women in Luxury 2022 eConference. Hear from role models and women leaders who set the pace in leading organizations. Join us online Thursday, June 16 – it’s free!

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Automotive
Land Rover focuses on modern luxury, sustainability

It is no easy feat balancing functionality and elegance, but, for British automaker Jaguar Land Rover, the very act is woven into its ethos.

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Apparel and accessories
John Varvatos leans into Americana aesthetic in road tripping-saga

U.S. menswear label John Varvatos is finding inspiration from the journey, not the destination, in its newest campaign.

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Strategy
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News briefs
Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella

Luxury Daily’s live news: Burberry bans exotic skins; Tag Heuer accepts crypto as payment in US; Mercedes-Benz reshapes long-term strategy for profitable growth; Nordstrom launches sports concept; Cosabella acquired by Calida Group.

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Government
Wrong place, wrong time: Why foreign brands cannot prevent controversy in China

In recent years, accelerating in the wake of the COVID-19 pandemic, multiple trends have converged to foster a nationalistic-tinged cancel culture in mainland China that sets it apart from other countries.

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News briefs
Day’s wrap: Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella

Luxury Daily’s live news: Burberry bans exotic skins; Tag Heuer accepts crypto as payment in US; Mercedes-Benz reshapes long-term strategy for profitable growth; Nordstrom launches sports concept; Cosabella acquired by Calida Group.

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Retail
Nordstrom launches sports concept

U.S. retailer Nordstrom has launched Concept 017: Sports, a new shop featuring products that combine style with athletic performance.

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Automotive
Mercedes-Benz reshapes long-term strategy for profitable growth

German automaker Mercedes-Benz has unveiled a new strategy for growth with a focus on its luxury lineup and electrification.

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Apparel and accessories
Burberry bans exotic skins

British fashion house Burberry has announced it will no longer use the skin of pythons, alligators or any other exotic animals in the future production of its collections.

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Apparel and accessories
Cosabella acquired by Calida Group

American luxury lingerie brand Cosabella has been acquired by Calida Group as both groups look to expand reach across the U.S. and European markets.

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Watches and jewelry
Tag Heuer accepts crypto as payment in US

LVMH-owned Swiss watchmaker Tag Heuer has partnered with crypto payment service provider BitPay to bring cryptocurrency as a payment option to the U.S. market.

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Internet
Luxury and NFTs: what happens if the bubble bursts?

With the growing number of metaverse projects and NFT collaborations coming from the luxury industry, it would appear the non-fungible market is thriving, but recent numbers may hint otherwise.

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Real estate
Networking, honesty are cornerstones for successful luxury realtors

Luxury thrives on nurtured relationships, and high-end real estate is no exception.

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QUOTE OF THE DAY
Will we have MOVID or NOVID?
By

MOVID refers to policies and practices that are reactive to More COVID (MOVID), while NOVID refers to those practices and policies that are anticipating no more COVID (NOVID).

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What harnessing first-party data looks like in marketing
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There is tremendous power in harnessing primary data, as this data is unique to your business, data that you direct, collect and own.

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Are New York fashion model and creative shops liable for higher licensing and pay?
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The bill specifically applies to models, classified as employees and independent contractors, and creatives such as photographers, stylists, casting directors, makeup artists and hairdressers.

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2 tips for marketers in the new era of data privacy
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Beginning back this past May, any app that collects end-user data must obtain explicit consent from users. Analytics data suggests that more than 96 percent of users chose to opt-out of tracking.

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