Luxury Daily

Home furnishings

Chairish showcases offerings in colorful, rhythmic campaign

Online vintage furniture service Chairish has released a new short to expand its audience of design-loving consumers as more people look to invest in home furnishings.

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Marketing
Google ending individual tracking, giving digital marketers another challenge

Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.

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Apparel and accessories
Burberry gets to know its creative director in inquisitive video

British fashion label Burberry is diving into the mind of Ricardo Tisci with the release of a film campaign that prompts the creative director with an array of questions.

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Automotive
Porsche celebrates Travel Experience anniversary with virtual journey

German automaker Porsche is marking a milestone with a virtual road trip highlighting some of the world’s most memorable joyrides.

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Apparel and accessories
Prada releases sailing-inspired eyewear campaign

Italian fashion brand Prada has presented the second chapter of its Linea Rossa Eyewear campaign in collaboration with the Luna Rossa Prada Pirelli sailing team, winner of the Prada Cup.

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Retail
When China’s luxury market sputters, brands must diversify

China’s cooling economy could cause serious problems for the luxury industry. Consumer debt has expanded, and the free-spending younger demographics are hardly coping well with financial stress.

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Strategy
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News briefs
Bentley, Sotheby’s, Hennessy, McLaren and Brandwatch

Luxury Daily’s live news: Bentley introduces COVID-19 impact fund; Sotheby’s auctioning Hennessy X.O 150th anniversary Masterpiece decanter; McLaren Automotive taps Cherry London to grow partnership portfolio; Cision acquires Brandwatch, prioritizing digital insights.

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Classic Guides
Introducing Luxury Women to Watch 2021

Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily’s 2021 Luxury Women to Watch list.

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Columns
Future of luxury entwined with tech innovations

In today’s world, the entire business cycle is intercepted by digital interventions.

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News briefs
Day’s wrap: Bentley, Sotheby’s, Hennessy, McLaren and Brandwatch

Luxury Daily’s live news: Bentley introduces COVID-19 impact fund; Sotheby’s auctioning Hennessy X.O 150th anniversary Masterpiece decanter; McLaren Automotive taps Cherry London to grow partnership portfolio; Cision acquires Brandwatch, prioritizing digital insights.

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Automotive
McLaren Automotive taps Cherry London to grow partnership portfolio

British automaker McLaren Automotive is appointing an agency to help grow its partnership portfolio.

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Marketing
Cision acquires Brandwatch, prioritizing digital insights

Public relations and earned media software company Cision has announced its acquisition of Brandwatch, an AI-powered social listening and content marketing analytics platform.

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Food and beverage
Sotheby’s auctioning Hennessy X.O 150th anniversary Masterpiece decanter

Sotheby’s to feature Hennessy X.O. 150th anniversary Masterpiece decanter

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Automotive
Bentley introduces COVID-19 impact fund

British automaker Bentley Motors is announcing its launch of a COVID-19 impact fund focusing on community projects in the Crewe area.

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Retail
Luxury retail must adapt to impact of remote work

While the massive work-from-home shift served as a short-term response to the COVID-19 pandemic, companies have begun adopting the trend as a permanent work style — impacting lifestyle preferences and habits for many consumers.

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Apparel and accessories
Chanel exudes glamor, refinement in royal campaign

French fashion house Chanel is conveying themes of modernity and sophistication with its spring/summer 2021 ready-to-wear campaign, starring Charlotte Casiraghi.

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Retail
Most consumers believe post-pandemic normalcy is still months away

Even as COVID-19 vaccine distribution ramps up, many consumers believe a return to “normal” is still many months away, according to a new report.

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Research
Ecommerce, tech sectors driving billionaire wealth

In 2020, the world added 412 billionaires, about eight billionaires a week, to take the world total record to 3,228 billionaires, according to Hurun.

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More Stories

QUOTE OF THE DAY
Future of luxury entwined with tech innovations
By

In today’s world, the entire business cycle is intercepted by digital interventions.

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Why direct mail never deserved to go out of fashion
By

The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.

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Luxury retail’s dramatic digital transformation in 2020
By

To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020.

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Trade secrets: What fashion and luxury brands should know
By

Trade secrets are one of the big four recognized forms of intellectual property. Yet many fashion and luxury goods companies neglect this protection.

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More Columns