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Prada releases sailing-inspired eyewear campaign

March 4, 2021

Porsche pursues “the perfect line” in Taycan effort

March 1, 2021

Hennessy teams with NBA for global partnership

February 25, 2021

Boss recruits NBA star for sporty capsule collection

February 16, 2021

Most luxury brands shy away from Super Bowl

February 8, 2021

Zenith drafts football star Aaron Rodgers as brand ambassador

January 27, 2021

Valentino celebrates individuality, talent in inspiring campaign

January 21, 2021

Tag Heuer taps tennis star Naomi Osaka as ambassador

January 20, 2021

Brands distance themselves from Trump, Republicans in wake of Capitol breach

January 11, 2021

Hennessy amplifies cultural force of the NBA with film debut

December 22, 2020

Dior embraces après-ski lifestyle with athletic capsule collection

December 7, 2020

Breeders’ Cup digital pivot hints at luxury opportunities for fan engagement

November 6, 2020

Porsche tees up with Paul Casey for cinematic campaign

October 13, 2020

Kering to divest part of its Puma stake to free up cash

October 5, 2020

Swiss watchmaker Arnold & Son taps celebrated British sprinter Sir Mo Farah as ambassador

October 1, 2020

More luxury fashion and beauty brands should dive into games. Here is why

September 15, 2020

Hublot becomes official timekeeper of world’s most-watched football league

September 9, 2020

Mercedes-Benz swings for COVID relief in U.S. Open sponsorship

August 28, 2020

Audi gives fans an all-access look at future MLS stars

August 19, 2020

Cheeky? Duchess of Cambridge says it is worth the wait – for the next Wimbledon Championships

June 30, 2020

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020