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Sports

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Serena Williams stars in first-ever Rémy Martin Super Bowl spot

February 6, 2023

Tiffany & Co. adds limited-edition sports jersey to Super Bowl LVII lineup

February 3, 2023

Audi sponsorship kicks off at Ski World Cup, following multi-year renewal announcement

January 18, 2023

Hublot taps AI for metaverse stadium, highlighting football ties

January 12, 2023

Breitling supports timekeeping tradition, touts first-ever cycling sponsorship

January 12, 2023

Marriott Bonvoy brings back Manchester United rewards program, announces new perks

January 5, 2023

Prada plants skiwear pieces with Ubisoft gaming partnership

December 21, 2022

VF Corporation names Benno Dorer as interim president/CEO amidst transition

December 6, 2022

Louis Vuitton campaign taps Messi and Ronaldo as Qatar World Cup kicks off. Should more luxury brands get in the game?

November 23, 2022

Porsche, Paralympics champion Oliver Lam-Watson tackle disability misconceptions

November 22, 2022

Raffles, Fairmont open restaurants in Qatar ahead of hotels’ Doha launch

November 22, 2022

Mercedes-Benz, Roger Federer ally on philanthropic Neon Legacy

November 16, 2022

Qatar’s Hamad International Airport, in retail expansion, signs on Dior, Gucci, Burberry, et al

November 14, 2022

Hennessy presents Paradis x NBA decanter in honor of league’s 75th anniversary

October 18, 2022

Breitling jogs onto the pitch with latest ambassador, Erling Haaland

October 14, 2022

Moët & Chandon commemorates tennis icon in #ToastToRoger campaign

September 27, 2022

Montblanc fosters thoughtful ethos with assist from Zinédine Zidane

September 16, 2022

Luxury brands can see sizable ROI with sports partnerships: Launchmetrics

August 25, 2022

Sotheby’s auctions coveted Michael Jordan jersey

August 10, 2022

Four trends from China’s outdoor leisure boom

July 18, 2022

Has luxury missed China’s glamping craze?

June 27, 2022