- No categories
Successful niche luxury brands are required to be unique, innovative, insightful and hyper-segmented.
The utility of AI in its current iteration is quickly becoming apparent in everything, from more sophisticated digital advertising and testing to content generation.
Brands and retailers understand that they must deliver the same premium experience online that shoppers would get in a physical store to capture loyalty.
How can brands now differentiate authentic purchases from these near-mirror images and make their authentic offerings more appealing, and justify the price premium of going legitimate?
Google is sunsetting Universal Analytics for non-360 accounts July 1 to spur the industry to adopt GA4, which has been out of beta since 2020 and provides higher quality, more reliable data for marketers.
Myths abound with respect to the definition of luxury and luxury’s best customers.
While marketing is starting to embrace data in new ways, creative is often last to the party. And even those visionary marketing leaders who are looking for data-driven creative talent are unlikely to find it.
From Alessandro Michele’s Gucci collection, adorned with tigers and butterflies to Dior’s embellished saddle bags and Jennifer Lopez’s jungle-print Versace dress, all were handcrafted in India by the country’s coveted artisans.
U.S. legislators believed that consumers suffered considerably from fraudulent online sales during the COVID-19 pandemic.
Luxury brands are particularly vulnerable to bank collapses because without the debt financing that they offer, they may be left with little options to support their businesses.
A majority of affluent consumers are signaling that they will maintain their current levels of luxury spending, and one-fourth even said they expected it to increase over the next 12 months.
Now that China has lifted the remaining COVID restrictions and reopened its borders, we may see another wave of revenge buying drive global luxury sales, and influencers will be in the driver’s seat.
A simple look at Silicon Valley Bank’s internal investments paints a picture of a bank that put too many eggs in the proverbial basket.
There are some major developments that retailers are watching from the United States’ National Labor Relations Board in the coming months.
AI tool are here to stay and can be a valuable asset to sales professionals.
Various states have numerous laws surrounding employment interview questions, pre- and post-employment testing, the use of AI in hiring and salary disclosures.
First issued in 1992 and last updated in 2012, the Green Guides are widely regarded as the principal reference point for the evaluation of green marketing claims.
AI will fundamentally revolutionize how luxury brands engage and connect with their retail and VVIP customers.
The UAE in the Middle East is highly demanding of experiences, services and the ability to select products that tap into the local culture, while having an international look and feel.
The Office for Budget Responsibility suggests that the United Kingdom is poised to see the worst fall in living standards since records began in 1948.
The years 2021 and 2022 once again proved that the luxury sector has always been the last to enter, but first to recover from any kind of economic or geopolitical crisis.