Luxury Daily
  • No categories
3 keys to a frictionless ecommerce customer experience
December 1, 2020 By

Ecommerce data is specific, measurable and actionable. These qualities allow businesses to learn easily from the data and make course corrections as needed.

Share on FacebookShare on LinkedInShare on Twitter
Connections redefined: What authenticity really means
November 25, 2020 By

Customers have ultimately been forgiving and understanding because of the many changes to the way we all function and work, but needs have increased during the pandemic.

Share on FacebookShare on LinkedInShare on Twitter
7 trends to watch in luxury influencer marketing in 2021
November 24, 2020 By

Luxury brands have had to carefully balance their marketing activities to ensure that they do not alienate their older consumers at the expense of attracting a new and younger audience.

Share on FacebookShare on LinkedInShare on Twitter

Why HENRYs still should be a key target for luxury brands
November 18, 2020 By

For luxury brands, the ultimate target is the ultra-affluent. Knowing this, it is worth spending time grooming the HENRY demo. Their shopping and consumer habits now will likely carry over as their salaries increase, so establishing a rapport with them early is important.

Share on FacebookShare on LinkedInShare on Twitter
5 steps to designing and implementing a client win-back program
November 17, 2020 By

The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.

Share on FacebookShare on LinkedInShare on Twitter
How marketers can gain from AI chatbots
November 13, 2020 By

Businesses that have not yet invested in basic automation systems such as consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems.

Share on FacebookShare on LinkedInShare on Twitter

Why the definition of luxury has changed and how marketers can adapt
November 11, 2020 By

It is clear that traditional luxury marketing is out of touch with the current mood.

Share on FacebookShare on LinkedInShare on Twitter
10 insensitive words you need to stop using right now
November 9, 2020 By

The way we use language changes as the culture at large changes, and the trend is towards respectful, people-first language.

Share on FacebookShare on LinkedInShare on Twitter
Why and how the design industry is adopting the luxury business model
November 6, 2020 By

The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened.

Share on FacebookShare on LinkedInShare on Twitter

Essential email marketing tips for luxury brands
November 3, 2020 By

Email marketing – a longstanding digital marketing practice that offers a direct touch point to consumers – has increased in importance this year.

Share on FacebookShare on LinkedInShare on Twitter
Inviting opinion pieces on luxury issues, marketing, retail and media
October 21, 2020 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Defining what is and what is not a luxury brand – and why it matters
October 16, 2020 By

Defining luxury as a concept for measuring and monitoring business is at a tipping point. It has become either a marketing tool – calling anything “luxury” – or a journalistic catchall, especially when reporting on fashion brands.

Share on FacebookShare on LinkedInShare on Twitter

In a post-COVID-19 world, every retailer must find its “essential”
October 16, 2020 By

Two new studies, one from IBM projecting retail through year-end and another from UBS looking out to 2025, tell the tale of the best and worst to come.

Share on FacebookShare on LinkedInShare on Twitter
Connecting with customers where they are during challenging times
October 15, 2020 By

When the lockdowns began in March, the changes — or lack thereof — in the way brands continued to market to consumers seemingly emerged almost overnight.

Share on FacebookShare on LinkedInShare on Twitter
Dutch court allows Nike to ban sales on Amazon
October 12, 2020 By

A recent decision by the Amsterdam Court of Appeal holds that Nike’s European affiliate could contractually bar an Italian distributor, Action Sport, from selling genuine Nike goods on Amazon.

Share on FacebookShare on LinkedInShare on Twitter

2021: What are the Asian wealthy focusing on?
October 9, 2020 By

Despite weathering the COVID-19 recession financially better than society at large, high-net-worth-individuals (HNWI) are not unscathed.

Share on FacebookShare on LinkedInShare on Twitter
How email helps emerging luxury labels to outperform legacy brands
October 8, 2020 By

The new “luxury” may be advanced personalized emails this holiday season. For emerging luxury brands, the pressure to compete with heritage brands in the coming weeks may be heavier than ever.

Share on FacebookShare on LinkedInShare on Twitter
How should a true CRM program work?
September 30, 2020 By

Brands must increasingly demonstrate their loyalty to customers in a reversal of the traditional paradigm.

Share on FacebookShare on LinkedInShare on Twitter

Chanel taught me everything I need to know about luxury
September 23, 2020 By

And much of it has nothing to do with the clothes.

Share on FacebookShare on LinkedInShare on Twitter
3 digital strategies to improve your luxury brand’s ecommerce performance
September 22, 2020 By

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

Share on FacebookShare on LinkedInShare on Twitter
Entering a new era of luxury marketing
September 21, 2020 By

We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.

Share on FacebookShare on LinkedInShare on Twitter