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Future of luxury entwined with tech innovations
March 4, 2021 By

In today’s world, the entire business cycle is intercepted by digital interventions.

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Why direct mail never deserved to go out of fashion
February 26, 2021 By

The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.

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Luxury retail’s dramatic digital transformation in 2020
February 23, 2021 By

To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020.

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Trade secrets: What fashion and luxury brands should know
February 17, 2021 By

Trade secrets are one of the big four recognized forms of intellectual property. Yet many fashion and luxury goods companies neglect this protection.

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Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
February 15, 2021 By

Brands, especially prestige or luxury brands, or those we call “Ueber-Brands,” are no longer seen as mere marketing instruments – they are embraced as guiding the enterprise overall.

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Implications of the “Great De-Urbanization” of the United States
February 12, 2021 By

Representing a countertide from the mass urban exodus, families that had previously migrated from suburbs back to urban centers have now completely reversed their migration driven by COVID-19 and are cycling through the pandemic paradigm of “Pause, Prioritize, Pivot and Purchase.”

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Private aviation partnerships provide opportunities and pitfalls
February 11, 2021 By

While COVID-19 has brought large swathes of the travel industry to a virtual standstill, private aviation at the highest end has recovered to around 90 percent of pre-pandemic levels.

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Inviting opinion pieces on luxury issues, marketing, retail and media
February 10, 2021 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Building a digital temple worthy of worship
February 9, 2021 By

When consumers experience your brand in their Facebook or Instagram feed, they engage with it the same way they would engage with an ad in the front of a fashion magazine: superficially, and in the context of dozens of competing brands.

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COVID-19 and fashion: Lingering effects in 2021 and beyond
February 2, 2021 By

The supply chain is the lifeblood of the industry. A disrupted supply chain means less sales, less availability, longer wait times and disgruntled consumer attitudes.

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Relationships are the new currency in luxury sales
January 26, 2021 By

Retail associates who are not skilled at developing client relationships or chose not to develop them are increasingly becoming a liability for luxury retailers.

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The boss belongs on the shop floor: Lessons for luxury from Elon Musk
January 25, 2021 By

The headline retail story of 2020 is that the pandemic forced stores to close, pushed consumers online and compelled brands to ratchet up their ecommerce operations.

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As luxury adapts to pandemic, mind the legal challenges ahead
January 4, 2021 By

As the business environment evolves, legal issues that were once obscure or unheard-of now become important. Part of such an effective survival strategy is understanding what the legal trends will be and the best legal strategies to deal with them.

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More success online means more risks for luxury retailers
December 23, 2020 By

The early numbers are in for the online holiday shopping season, and the future looks bright.

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The year fashion met reality: Seducing a changed consumer
December 22, 2020 By

The unreality of 2020 changed the fashion flex. A head-to-toe designer-dressed influencer posing in an exotic location feels sorely out of place and out of different time.

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Pandemic tech trends that luxury brands should take into a post-pandemic world
December 22, 2020 By

This has been a brutal year for luxury retail. As the COVID-19 pandemic forced lockdowns and retail closures across the globe, the market for high-end personal goods contracted by 23 percent.

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Evaluating the viability of AI in the workplace
December 16, 2020 By

It is becoming increasingly important for organizational leaders to consider the potential impact of artificial intelligence on company culture.

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Why luxury’s future is female
December 15, 2020 By

As female spending power rises and a greater share of that consumption is spent on products for women themselves, the slightly different female shopping habits become increasingly important.

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5 trends that will impact sales craft next year
December 15, 2020 By

It has been a while since anyone argued that “dialing for dollars” is still the best way to boost sales, but there are some holdovers who think that while digital has its place, the real work is still grounded in “boozing and schmoozing.”

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3 keys to a frictionless ecommerce customer experience
December 1, 2020 By

Ecommerce data is specific, measurable and actionable. These qualities allow businesses to learn easily from the data and make course corrections as needed.

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Connections redefined: What authenticity really means
November 25, 2020 By

Customers have ultimately been forgiving and understanding because of the many changes to the way we all function and work, but needs have increased during the pandemic.

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