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Leading global private jet provider BitLux shares the list of the most relevant events that private jet passengers attend on a yearly basis. What can you look forward to in 2024?
As the fashion industry takes sustainability into regard, officials are making headway on “greenwashing” regulations.
Loosely defined as cutting back on the quality of products, “skimpflation” is having a significant impact on many luxury consumers.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global influences.
An increasingly competitive marketplace requires the establishment of a unique blueprint for start-ups and heritage names alike.
High-end brands have the ability to heighten this sense of connection, closeness and affinity with customers for a lifetime, not just over the course of a single transaction or the sharing of a social post.
While the wealthy have buoyed luxury sales, it is inevitable that luxury brands will need to make personnel cuts.
Luxury brands and their audiences have become increasingly segmented, their unique behaviors and identifiers included.
Opportunities still exist for brands to create a legacy and leverage the power of heritage.
The use of AI in marketing should be approached cautiously by companies in the luxury space.
Recognizing the need for immersive and engaging shopping experiences, luxury brands are embracing technology-enhanced experiential retail.
Consumers have become increasingly interested in wellness for many reasons, but two in particular have furthered the intersection between luxury brands and wellness.
In a compelling six-month exploration, Affluent Consumer Research Company delves deep into the professional lives of these high-net-worth individuals.
Understanding the effect of unionization on the workplace is of paramount importance.
Amazon accounts for 36.9 percent of all online sales but ecommerce only represents 20 percent of all retails sales in the United States, so, by increasing its store presence, the retailer can increase revenue.
Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.
Successful niche luxury brands are required to be unique, innovative, insightful and hyper-segmented.
The utility of AI in its current iteration is quickly becoming apparent in everything, from more sophisticated digital advertising and testing to content generation.
Brands and retailers understand that they must deliver the same premium experience online that shoppers would get in a physical store to capture loyalty.
How can brands now differentiate authentic purchases from these near-mirror images and make their authentic offerings more appealing, and justify the price premium of going legitimate?
Google is sunsetting Universal Analytics for non-360 accounts July 1 to spur the industry to adopt GA4, which has been out of beta since 2020 and provides higher quality, more reliable data for marketers.