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Marketing

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Does swapping celebrities damage your brand?

September 24, 2021

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Consumers are mobile gamers, mobile gamers are consumers

September 22, 2021

Global consumer confidence remains flat: Ipsos

September 21, 2021

“Luxury” is in the product, right? Wrong

September 21, 2021

Why retailers should cater to millennial moms this holiday season

September 17, 2021

What China’s changing “996” culture means for luxury

September 17, 2021

Millionaires redefining luxury as wealth and health

September 16, 2021

China’s crackdowns could make luxury marketing a lot more boring in 2022

September 16, 2021

5 key consumer trends for the post-COVID-19 era

September 15, 2021

Luxury loses $7.6B in brand value, Porsche remains on top: report

September 14, 2021

Launchmetrics makes its NYFW debut with Negris LeBrum

September 13, 2021

Cross-border luxury shoppers gravitate to online convenience

September 10, 2021

The secret to surviving a PR nightmare in China

September 9, 2021

Fostering loyalty is vital as consumer habits shift: report

September 8, 2021

Consumers gravitating towards TikTok, podcast ads: Kantar

September 3, 2021

Gen Z mindfulness may foster emerging high-end labels

September 3, 2021

How luxury brands can connect with aging Chinese millennials

September 3, 2021

As China further restricts online gaming, luxury brands look onward

September 1, 2021

Will a red-hot Bilibili become irresistible to luxury brands in 2022?

September 1, 2021

More consumers expect ‘return to normal’ in 2022: report

August 31, 2021