Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"85a05232a287f627d840894b0206253e","s":"61f16a1c6fb745d5"}
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