Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"e7459ab3fb9451e089143bc1386f29c3","s":"27bcd73e690b13e9"}
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