Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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xZtEJyVEpeGh2TtngDAuSabp1p9Zl6hUAXnsUwM4Rt27OralaAoI\/T0s2guaAyLHR33ri8WL4gFt6eq5Y6Bj6yjt9G32\/m\/AO0OWn8a\/2tiKks6TTr7Ss9gJZ85dDsQFBliGQJrh2lD0DmkMJE\/6GM98Z2IeW7WJthkcOPc3G0Q\/ggRr42tHzdt3tzJCD3tBXcHvmiyxApXq8vIeuXzAAv9z5DHuXG0KSO3LH\/7d\/lh90RQAx+EUwCKvfgLAUMPCtkzCuniswez\/TojhKy3sL04T8rQDHnrVa+DpZ93m8LXEA+sAIAv0GemdBfteE4hCm51ULZ3lj5eKUulZU1ljZO2nKDMMutfOia\/qONs4odAqmgTUhsim+6QFOF9sKAnv32XmubyIGGm9nICOFp9KSmY4xaLq4Q14X1pLA+CYOMbZNmFE2YJruCqIJxsS3nWCgamuw3vtBpf\/AD\/z4HM4fQgdWML5Zqcb+n5q2xw\/hG7pITiH4GMqyWYxWktRZwv+FwfcvEOgfbD9Z3lEo9EZN4j13BhlpPQinHZGBmKMUcAh8z43qlOy4Zc6jtTUQOJgyLSA4lrGNmt\/EoJvhhw\/aNWgGmREs56NVTR1RES+VjfDAJVqhIHAu9rVI0bX0wogQG+cYs4G1ubSJ8iv3ihLmi\/LeLx+idwrUN\/chp+l7dCLel8QbaF0YQqTxxkiPCkpy+v4Sqy54KX2n0qiwC5ZT\/D4Y3ZGrT4Ce86AqkYOQvjWNDHAndjDhrZMQtLZU74gZbhJCHomkLm5YcKh2Lo64mnGm0XpPu\/0U23EXTYxjx+4i0WnFaVNfAEmJaRlaQtPEPWY9aw4C37MneSykbCKVEeZTYAinMWZbpt54sk2CmmnxNIIlhYblqINcPZmTcHhCpEiNpEf3vZWaHkQMWLuywFo9PqlEIrIAiEh2SjKcwMhID87sfDOkNxIP9kUEcloV3ha0vo7X28Km2N9ofP5J0Oly2hzo4A97AlI7KcYS15H7cTESqmENioLcvmEKuB7e1nGW\/QJ2yPUFSO7nq37W6MD2Zfe0odZVitr1wDeOQZOB2OoJrO\/IE24DIiwa2jp+0uYnzoQ4U8+vnAGkZxtSb9p3HRJqvR2oj9iMmAuLTinMKTuvsigVfqxedMiNfKbsx3AHs+WJYsLSkerLVtzIQ45ectybX2sTNq+PorsDHNYvqjHl7Tijc7ifPmd5wzE7h4gYOyCWGqWIuPTqxxveVWftlB+bk1DpbSWtRwgvAe\/n7NokdIa8GJXpWaqdm+hE3DjhSqVU8BIHODjcjH1wx+LLgs9+0zSUcBiKUdIuVfZl\/oqp1\/6jc3fRlJf1SWYUpv6XqgrZS8f2XnWjaoU8y4yP5oxNKZLHve\/JGOCT6r5M31GJaIbLD1UtjMSZAcUT+i\/Q93lzKtolxxQ7Pt5P2Ed+gXbyerVVtkxVd88bkwRJQVt5bwv7F7sOf5U+rsPpFNrS1RyBfeAKsjsw7DwH6e+z6PFzrgkBfYylwXW4MoARSBUjCc67rXlg+x3HBbrmxpAYUM5snJUIIChyzZ5Ysq2ReoZpKg5mucofO3KNMKVOuO\/Kj+nAFBzIVR71pT8g3YSv3T4VBhmIEXWa1Yjcg4surQ7F47En6ve0mHGvNbDI71VcQ3mSpGVJM8PtFwQfN8CnrRx5OLiTW\/vx1C2D3Es5zA56GndevsSzabXqKVRDSXXX\/Nm8rnzU5C+tPiDG9Z9dpmfpqKP2nU66gWpcRMEpmnm5zKil6nCMklCSfrql7QTIl8gpvOT\/B+rtP93uoIzxnv9\/3WnodUt9jn3SYil9u9GlwZYmksCC5R8fSOIFk4ZypEdWPnHfybkUeswS4f2CsQJa1IXkX1DTV+lV83lPa4P4dnZLt5lhJEaycwQk6Ij6rCY2LpKcHrPF4jtm5499cTd4LArOujXmV0wxunsubm1GJro0iMoQ==","iv":"42e381f2cd8b15288953e245158d32c0","s":"cb235bb3b7a9b14a"}
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