Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"5581036541c02c425b67c7343c7790f8","s":"d7a2dbb80123a3cd"}
Share your thoughts. Click here