a Luxury Daily columnist

rimma@mobilemarketer.com

4 tips to improve mobile commerce effectiveness

June 2, 2016

Obama overtime rule affects advertising agencies and media companies

June 1, 2016

7 reasons for RFID in luxury retailing

May 31, 2016

What Bono’s One campaign teaches us about business in the new economy

May 27, 2016

New language of anti-authenticity

May 27, 2016

Optimizing video advertising in a mobile world

May 26, 2016

Debate over short-form vs. long-form content irrelevant

May 25, 2016

Beginner’s guide to altered reality

May 25, 2016

In-China luxury brand Web performance: Not so luxurious

May 24, 2016

Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations

May 24, 2016

Why media buying does not need to be hard in this market

May 24, 2016

New federal overtime rules will burden luxury brands, retailers and agencies

May 23, 2016

Do not get stuck in mobile limbo

May 23, 2016

End of status quo in mobile app acquisition marketing

May 20, 2016

The misappropriation of native advertising

May 20, 2016

Luxury is meaningless. Or why millennials want more than just a brand

May 19, 2016

Sales tips for reaching HR professionals

May 19, 2016

What is the color of luxury in the 21st century?

May 18, 2016

Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?

May 18, 2016

Will the 2016 US presidential election hurt luxury retail?

May 17, 2016

Marketers must track behavior down to the individual level

May 17, 2016