a Luxury Daily columnist

rimma@mobilemarketer.com

4 mistakes ecommerce players make when measuring ROAS

January 4, 2022

Could early access be the shortcut to luxury brand success in China?

December 30, 2021

What will successful ecommerce marketing look like in 2022?

December 30, 2021

How luxury brands will overcome the continued lack of Chinese tourists

December 29, 2021

Is China following the same luxury consumption pattern as Japan?

December 28, 2021

Are affluent consumers in India transitioning from status signaling to self-transcendence?

December 28, 2021

Should luxury worry as China’s GDP drops sharply?

December 23, 2021

Risks to China’s growth in luxury retail

December 23, 2021

Will Viya’s $210 million tax fine rattle China’s livestreaming industry?

December 22, 2021

How China will use AI to master the luxury market

December 21, 2021

Top 5 themes to watch next year in public relations

December 21, 2021

Brave new world: How 2021 was a useful reset for luxury

December 20, 2021

The rise of China’s alpha women

December 17, 2021

How to win in China without NFTs, KOLs or games

December 16, 2021

Avoid World War Z

December 16, 2021

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

7 reasons why luxury brands need to prioritize digital transformation in 2022

December 15, 2021

Does the “China chic” trend spell trouble for Western luxury brands?

December 14, 2021

Mobile device case manufacturer makes a case for controlling branded products online

December 13, 2021

What’s holding luxury back from investing in China?

December 13, 2021

Gen Z is the new target for hard luxury in China

December 10, 2021