a Luxury Daily columnist

rimma@mobilemarketer.com

Meet Generation Alpha: The shrewdest luxury consumers ever?

June 3, 2021

How will US inflation impact Chinese luxury?

June 2, 2021

Can Gucci sell high-end watches to China?

June 1, 2021

Why sex does not always sell in China

May 28, 2021

Why Hainan is China’s newest luxury Mecca

May 27, 2021

Bernard Arnault is now the world’s richest person. Thanks, China?

May 26, 2021

Art helps brands move from a story to history

May 24, 2021

How luxury brands can win Gen Z and millennial shoppers

May 24, 2021

Why “invisible luxury” is China’s latest trend

May 21, 2021

This Sotheby’s x Loewe collab is the future of brand partnerships

May 20, 2021

Luxury’s next frontier: Live action role-playing

May 19, 2021

4 strategies for attracting repeat customers in China

May 18, 2021

Fly like an eagle: Can the US luxury rebound last?

May 17, 2021

Breaking the chain of gender inequality

May 17, 2021

Are China’s “Little Fresh Meat” idols losing their luster?

May 14, 2021

5 ways that luxury brands can win over the FOMO generation

May 13, 2021

How to win the booming lingerie market in China

May 12, 2021

Is childrenswear the growth engine of China’s luxury market?

May 11, 2021

In this together: Why fierce luxury competitors sometimes end up working together

May 10, 2021

What luxury brands can learn from Lanvin’s blind boxes

May 7, 2021

Why luxury brands overlook these non-HNWI spenders

May 6, 2021