a Luxury Daily columnist

rimma@mobilemarketer.com

How not to handle a collaboration request for influencer marketing

February 2, 2018

5 luxury marketing strategies for exclusivity

February 1, 2018

New China luxury: How media needs to respond

January 31, 2018

Are you a trademark bully? How to avoid being and being labeled as one

January 30, 2018

How to build a brand that lasts a century

January 29, 2018

The rising potential of premium and entry-to-luxury segments

January 26, 2018

Top 10 global consumer trends for 2018

January 25, 2018

Chinese customer a demographic concept, not geographic

January 24, 2018

Madaluxe Vault is stab at off-price luxury

January 23, 2018

Stop doing video for the sake of doing video

January 22, 2018

How luxury brands can make effective use of chatbots

January 19, 2018

Rethink experiential marketing

January 18, 2018

Disruption: 6 insights to help luxury brands stay desirable

January 17, 2018

At risk of being left behind, Prada finally sells online in China

January 17, 2018

Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez

January 12, 2018

Jewelers can open new market by courting gays, lesbians

January 10, 2018

Louis Vuitton win against LVL XIII highlights fashion startup challenges in protecting designs

January 9, 2018

Association of National Advertisers set for new legislative challenges

January 8, 2018

What to expect in mobile advertising and location data

January 5, 2018

Retailers must eye consumer privacy with secure payment methods

January 4, 2018

Gucci’s smart KOL strategies in China

January 3, 2018