Erin Shea

erin@napean.com

W boosts ad pages by 29pc in May issue

May 3, 2013

75pc of consumers access their smartphones in-store: Forrester

May 3, 2013

54pc of affluent consumers think luxury brands are lowering quality standards: Ipsos

May 2, 2013

Tod’s: Consumers need one point of entry, want one brand experience

May 2, 2013

Mercedes took risk to reach Gen Y

May 2, 2013

Graff maintains market position with client-centered culture

May 2, 2013

Hermès leverages brand’s sporting theme in spring/summer magalog

May 1, 2013

Do luxury hotels need to offer more adventure?

April 30, 2013

Rolls-Royce targets Harrods shoppers with first retail window display

April 30, 2013

Land Rover shills new Range Rover capabilities via interactive mobile app

April 30, 2013

Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

How to stand out in Baselworld’s over-the-top booth craze

April 29, 2013

Saint Laurent, Bergdorf target hip shoppers via first concept shops-in-shop

April 29, 2013

53pc of affluent consumers own two or more mobile devices: study

April 26, 2013

Lexus prioritizes US consumers with the country’s first manufacturing plant

April 26, 2013

Chanel stands out among swarm of beauty ads in Vogue

April 26, 2013

Gucci taps new Myspace for watch campaign

April 25, 2013

Tod’s touts customizable collection via social video

April 25, 2013

Are luxury mobile ads effective without a call to action?

April 25, 2013

Webinar panel: On-brand strategy imperative to successful social campaign

April 24, 2013

David Yurman seeks emotional buy through social video for new Starburst collection

April 24, 2013