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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Branded video episodes to increase mobile engagement during holidays
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  6. Burberry unveils festive retail activations, holiday campaign
  7. Bentley producing world-first luxury SUV
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  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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