Multichannel
September 18, 2015
Image from Holt Renfrew's #AllTogetherAtHolts campaign
By Forrest Cardamenis
NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.
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","iv":"d52e399ce7be1f059466bb3d0074aa15","s":"1e7227688e55ee57"}
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