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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Bentley stages Blower Jnr in Sardinia
  2. Luxury Unfiltered: What luxury clients want but rarely say out loud
  3. Flexjet raises $800M from L Catterton-led investor round
  4. David Yurman funds Louvre sculpture restoration as it makes global foray
  5. Tag Heuer reprises timekeeping role with TCS New York City Marathon
  6. Lucid teams with Uber to develop autonomous luxury taxi service
  7. Fancy color diamond prices soar 205pc in two decades: NDC
  8. Luxury Unfiltered: The psychology of service fatigue, and why luxury clients disengage
  9. Guerlain exudes timeless femininity in reimagined fragrance campaign
  10. China’s middle class to reach 40 percent of population by 2030: BCG
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