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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Luxury brands launch crossover ambitions at Milan Design Week
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