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Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Luxury Unfiltered: The sudden rise of ‘cute luxury’ will heighten the demand for human experiences
  2. Bentley gains new EMEA comms leader
  3. La Beauté Louis Vuitton arrives this month
  4. Alexander McQueen embraces Victorian Gothic aesthetic for fall/winter
  5. AI in luxury hospitality: Keeping five-star service human
  6. Kering regenerates 2.74M acres of land through sustainability fund
  7. BMW Championship ace prompts $125K scholarship gift
  8. United Nations Fashion and Lifestyle Network doubles membership in 2025
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
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