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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. A new vocabulary for luxury: The nine archetypes defining its future
  2. Global resale fashion market to reach $360B by 2030: BCG, Vestiaire Collective
  3. Dior welcomes Chef Yannick Alléno to flagship restaurant
  4. Genesis unveils North American design studio
  5. Discovery defines new chapter for Rosewood
  6. Estée Lauder onboards actress Nia Long as brand ambassador
  7. Golden Goose Arena opens to the public
  8. Porsche reports increased EV sales
  9. Hublot, Daniel Arsham drop new wristwatch
  10. Saks Fifth Avenue Foundation supports World Mental Health Day
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