Luxury Daily
The authority in luxury news.
Feb. 21, 2025
  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Dolce & Gabbana opens doors to first-ever beauty boutique
Shiseido furthers ‘Potential Has No Age’ message
Follow @LuxuryDaily for the latest in luxury news

Mercedes-Benz paves path forward amid rocky earnings round
Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations