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BCG: Four trends driving the new age of luxury

May 2, 2013

 

By Tricia Carr

NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that specific trends are driving changes in the way that marketers do business.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Baccarat pulls incoming CEO from Printemps
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