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Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Global demand for luxury hotels outpacing supply: JLL
  3. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  4. Rolex Awards welcomes 50th laureate class
  5. Loewe names 2026 Craft Prize finalists
  6. Belmond partners with fashion designer Thebe Magugu
  7. SCAD lands $10M jewelry program endowment
  8. Rolls-Royce drops in at Oberoi Concours d’Elegance
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu