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Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Diageo creates world’s lightest whisky bottle
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  3. Silversea confirms world’s southernmost hotel will open in 2026
  4. DoDo reintroduces namesake with ‘Nature of Icons’
  5. American rapper Kendrick Lamar joins Chanel as ambassador
  6. Prada sails into summer in new campaign
  7. Brioni launches anniversary capsule at Bergdorf Goodman
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  9. Rue La La makes private sale shopping accessible on Android devices
  10. Vestiaire Collective calls out overconsumption with textile waste campaign
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