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Research

Brands must consider consumer preferences during holidays

September 17, 2015

Harrods celebrated the holiday season in 2012 Harrods celebrated the holiday season in 2012

 

By Kay Sorin

NEW YORK – Luxury consumers have significantly different preferences from mainstream America and will conduct holiday shopping in a different manner, according to the founder of the Shullman Research Center at the Luxury Retail Summit: Holiday Focus 2015 on Sept 16.

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  1. Branded video episodes to increase mobile engagement during holidays
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