Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"c6a1d4e2ea3b5fb548b48955348dce3f","s":"9d674a470455b85f"}
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