Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"d3442c12af9f31836beabcf2a0af1b9b","s":"c94dc220e2888b49"}
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