Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"b525a8a5cd412fab6d5679dbe14d1fb3","s":"84a6fa01a8a2d2f7"}
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