Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"2b9879b300714a921f2608c734092f1d","s":"2cd23e5fda66b5e4"}
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