Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"02529b990cab9f8a5c0497fa137928ff","s":"e660511211ad6f38"}
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