Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"a8d5814f22ebeb7c483d6d9333c3333d","s":"25910aa633321235"}
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