Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"5164294ff8c9bad5d02e7615a7e13dbe","s":"4a3583615b55e209"}
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