Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"c52f6cf244334922fa2500bea99aee5b","s":"6f1200194b38da5b"}
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