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Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

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  1. LVMH revenues dip 2pc in Q1
  2. Gucci leans on portraiture for fall/winter 2025
  3. Femininity centers Miu Miu’s fall/winter 2025 campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. Dior selects new global ambassador
  6. Condé Nast rebrands Style.com as ecommerce venture
  7. Guerlain exudes timeless femininity in reimagined fragrance campaign
  8. K-pop star Karina becomes Prada brand ambassador
  9. Style.com touts relaunch in first advertising campaign
  10. Chanel reports 4pc revenue drop in 2024
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