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IWC Schaffhausen celebrates Mercedes-AMG collaboration with new watch

January 16, 2025

Tag Heuer returns as official Formula 1 timekeeper

January 6, 2025

Porsche merges golf, motors at exclusive Dubai event

December 3, 2024

Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend

November 20, 2024

Lanvin official outfitter of AS Monaco basketball team

November 11, 2024

Tag Heuer commemorates racer Ayrton Senna with limited-edition timepiece

November 1, 2024

Versace signs NBA player Alexandre Sarr

October 30, 2024

LVMH, Formula 1 ink 10-year global marketing deal

October 3, 2024

Sotheby’s sets date for ‘Watches & Treasures from Tom Brady’ sale

October 2, 2024

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Lexus signs first-ever surf ambassador

September 6, 2024

Pernod Ricard named official partner of Paris Saint-Germain

September 3, 2024

Team France sports Berluti for opening ceremony of Paralympic Games

August 30, 2024

Aman signs tennis star Novak Djokovic

August 29, 2024

Hugo Boss scores collaboration with NFL

August 22, 2024

Omega returns as official timekeeper of America’s Cup

August 19, 2024

IHG continues US Open sponsorship

August 19, 2024

Ritz-Carlton cuts ribbon on tennis facility in Florida

August 16, 2024

Puig catches up with first-timers ahead of Women’s America’s Cup

August 13, 2024

Ralph Lauren returns as official outfitter of US Open

August 9, 2024

Tag Heuer rides athletic wave in Aquaracer campaign

August 9, 2024