Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
{"ct":"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","iv":"2ce6da934e59f5f0faf8122eddf47e31","s":"ab6eedbb80c4635a"}
Share your thoughts. Click here