Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
{"ct":"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","iv":"562365629413d980b412d18f58061c9c","s":"2ec05610bb372080"}
Share your thoughts. Click here