Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"a6fd8edc8948540343750505d816b5b0","s":"34c2eae1c6fd7a4d"}
Share your thoughts. Click here