Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"101a87a3a0d9230e6c9cd6d02abbcb89","s":"fb3d288858305a60"}
Share your thoughts. Click here