Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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d8qcRjKWJ5bu+E8EyA\/WthswaaeCj9DC3WesKLsVsaaHeC2iimqmeYbNbidcoaF+tc3MJLWFNaGVydgr9RaDwTHbrxRIq4oDWFMKdxgSVJcZ6ztf19\/aQbYajFCKiPXDBpX+Eho31jrCHdW3jwkeS1BVF3nFghgHcts96mswhUMOBqcb2e63d7tCLRyabN0D1m0np5kygsKON8TIMX0dgAC0FIYiOgGOyGcQpoG9rYoSdDDqcIVITCZGjo9BvqeyqRpqda9yfV37mltuFNE3PlVnjZhG67LMNGgTdjQaC2dlY2Wbu70dHRDncMCf6XudkkbCIANMqGrREV0GV2QjckvbjwvVO7DIgQNAMmVtFpZtEEAN4EJbQm08W\/5MtIfOSApfxT2vemUMfcxczvo7ZrJ4EkMN1n3eQHLG\/R3JJ9qCNp6erVVDtPEjDFoFHzTVQv4Wz5Hg5vIcowoYy7K0ei9KDePLgdR1sWxOcKhm5Rj709nABMqgONfF\/L7DiYcTv1E1ZwKFafgJGzK0lLRzZY9PcXs2utywFJ5mOJYdXm8RaXFxMVXuOwvv9sK3HUqSB7wTp\/jnL5Dzx0MksHSHaeDd0vOLxdSMcstlz7lKefzEbINZWyrl\/Pv0VkHPQmtUVc8NlDMB51Iagk+etEC+QI7iqDYTRKOwSO59jwMI+0d82zkKYgbZ0gJE0yg5rLlWi+uVzdf1xZ9V2VF7YPKtCT02c8p+TNK44iaqPY4dvFYtch5pyJ9DrHI4SMwq1agzaFdAgpV6bUHt1TnShW8AlCAGaDBIg6cpUkFmZnmhiOCL2LhG7FZMTgY\/EEbqDIvQWNaiHg7cMPyKR2i3\/dVw5hsfMHiQT\/j5gZxqSAYL0wbXscmEkJcvnl+PyRMuOYKVUL\/z9coJIRzMR+OAkvSEDBafP2eFW\/QYeSy\/QwGkfdUCgrGH\/PTDQI4nZ3s2u7+yvLvGsUVIqchI+q2UjzTdfzurUgPIIFcJC3yvDZu1AKtn4ZJfB9XUKU\/0Y9lbEJRmUdkgwourl8qYZCb4qbgXBj6Jo4l063vCs2BvwxE\/Qtv0H+YbgRJTQEhbbRztEiVsrnDF6S9nSQ8jgnTmbW25RZA7kboEV\/qm8pX+ScAamqKyTgBp6k2rThjFRpOadcp+M9Ao0FBW\/wbVPRtaFBjnOVzKO3CrbMu6kcXm8L1RshP0IJFFgpvRsdHxw2IoLsGpDLvegm2IS25w04F3OSB9dvYVnrdUQTRMD3Yv15IfnRwhqKvX4IpTv3FRa5KP8wKUIIK0r1dvczTxu1HJ4LPmAoM5saqDLOHTLUa+PcmuCbLD7gi8FH8e06kRyEoZcQ+9qqj58aWBFWZ054H6kOll7WTyOFMLcLFEQJxrIeakPhQbfgOAJA+13VW4kgFCPUZD3p80XMB5xjR4nXijx529d9VN6L7FLWIM9nCXyY+HFVjX5xjCDFrsqJr0Zi2KRavRFoIWz8xt3Gtt3O25P1kbdIlRDT9DbJOSUogxINjHFIfEEj7t1h2EbTZJx47x59fhl7II2qviIsTzk2n6SOW\/EL6K2N\/xS2Jl9Zf+x09j0gn1s+mU73sotNPg550ZjbYZ0CSFrofqnQCqNe3kNd8TvgANUo7hDfLnBNBemQTGWnvUTyeGsoZcHX7l7qvj18FiLOWP9RLwkDRqVEYEQ0dzH1rlDNXvnfZC0SsFUD9q4S8GgNS3U\/8QDPRUGMQCfrUN9gy5DUlzi2k9Go5k+wUZ3Z5z2KaUIy14CL17HRD9sE+e\/NEZaXLV1j2Fw60lNUDtln3KKjYWDmgx7ENOp6jzn1fPu75AjC2n8S8sZPXSHSSg8aArsGnnYM6Fk9hC1uSbWK6a3ZCRm0dk+sREt2R8DPXk6CB6R6KfyA1XHU2O7uLM8JSKV5eAOTl8oBscoeS13oDh1aA7Bt3\/eMoqtAboiBx2BetdaNMS3L0botlxT4ZrHOGhnS\/QXpzzNgjCGAAmEUmjlnRwSX3lcSJovtnZkplm97srLbhPxImYmlJ03aytIJBClNM3o9DhA+mvC0vrU6LTeFH7ZZpyM2oVDYdwbJK4BdmJUglbWkNwOKzsU8IY12XKAxz3mRtT1bcrViAP+74u0twFhXq2JV7R3lufm20omijr\/xddk2RDDT7IgvlQELQZcUwxyW7QRM21o\/nqfezQx\/5KnQ+Nqr+Zv7cK+kCTCX2hYV2nQGvFOgnEKt9i87QPZnLj\/WR3esd\/cRHF5tEHhINnE3xj5+x6vUTMnymQjLGs8uLlfXhoOLUc2fRgywQrW9RM43trpQzgAAeiRNDvqmXVA3IJWXRKpjiQ1ulcMqFq6fvV3U3+7IPpjb3LLRWMj+kd5norBXYgIcw3cnzXci303zG3bLEk2hOXqiT4TvwrgtHSpGszbwXNO1pqPN4BixollyCgXMcAxJka4bL4rXaJeAaNguDSo9NDyqlZSmXmH5nTUxUa9qG+cHzL2WRhAILNQxgS+YWzFfRQNXm8tm7eHdLF8f5EXKYYIGO9mvpjazPGtJnKaNCGPRRUk0fFKB\/jdF51OqJcZSCctdsapCVSMetn9if3l4fBUaxqnGq8rxrVQCg+P4jqbZ819IdRNglac9FYxqhaCWfoy+aV8R\/NlSEpx75Rb1rbDpPYWHvTDDC5bTwiPWr+BEPVVlG2wLDFWhfQcL7\/bPIICf9r3Y4dJbYafatdfGVvrv4bnIXy3bS1fmxQE0kG2UvEsKqOXFzum2W7eG5klqDArGQqYNdA7vlwecZ6M5Dih+4capPHb3gfiMrqoZLHDduQu50b1FwMTmpnDrt6MXACMMd2W5AwcQKYjZoC4n2XFyE+T7OIZRsRnXc+ZcJ1n8u5nC3mn7LDVlYUW2TeAIejYyP0rMbKAjX7LbyopQ6KEqdGrMA6+SSCZj6Zob13RVpLHJS2m8gtcRDR44hUGlgtpfP+bOJ2ItxA+UPOW17ktp+zjm0bpo44z2sMi0kqihEjXGMmbu7GSPjJYwpv5indHgZGJCuE5Xqx5l7KguSKiCI4d+W271lPyPQCsSevRAwsQqFLsg3kOHHPkOHkZ8VK43zQPjRHEHJPUMoNfhVD9InLRTnNJF3yz1zYb1zGQtxEczWfeoMPoU5ytSmlCSbVBe0WuELpKW+HGimGqrqV54\/y+6iPx4nSF6u93nXRUeQe5eB7BEdp36MwY7qB3VnU4gYX9K+6KGnPSt3aE5kHB70kg1Sj2PIiewEMo9NJeDdHBAzzR52FJhoxBOuUWG8Ua\/NQanb7rUFertUTbHywdfw7xlelF9GD8PMFEQOEYhfe1W7v63kMBS1zrAFTlu+HqArnUP4IMwUVNf8Gvc9Ie88VH2r+6sEsovedQp6Ht9thgvWIF7BtQiKeoADKUx5cnKyTKwkrZI8mOzVWijNQvHKkWaU321ViymwsuldAjNph5vogIDo3damaOHEkMgkpqOOTDWqNGklTXjeQ56MqQd2LFhRpTyP6mx1Mv76+uo++Y0kgsnnsrDx4loj0Z0wBgqp+J9+FnwOuVUkcHHz838qOe6it1YsuVkYAjwn9nus9vs8N\/7qXSQ3Cwi2bIqLHl3OVI1Ts7MTPUxtbXDNiVc3p9d6lC9Z4FF5pr955RiOw4\/reVmXHCrcfj4jcjh\/WBIe2dIZDeeVz41dVd3CNC21tH7IoZhovkyZ5CerSD1MNvlp9KCTHbGLMr+9Pj6zk6DZ5wwP1WFKKfjR5bmOj5Jl4KA+mOJM7hGbsDhn8hzwRTHhVbJB6LBYPA93tY0Gg4kJOca8G5mVKs9fM+6bwFttpmtIwYxeX3cIHcMRfuF7klI\/pPZWUxbwZiKLCDPZnarupk4H0ZAxMrS1nw8ylLgYqlhZVSsYUjJF7BCD+ZQaGG0pJxy3N\/XE9STFkqBOGFPOwpnJfp+ojY7SXlvHwD1+Ij4DIz1t0ARmONEFszoMLhrfXnWN2c4AfOzlbdnn1KpGi3SyY1cg03C2LvWuu+wk80uY2NhzhjxVpgtqlW\/CCxe+p9D9CfH8zT\/IM0DSwW9QZJHSBdlx1EW0ioHockaKkVIyalrKDgr\/SMAIjcgFWcajS9nSXu43GLm4SHEgjTwACj9L0ixuyqChP2AnCXyA8K4bqtQwuvACbD\/31RQwvxeBINrKZ\/42BTD5\/KYxsJ6hCSPqvmt9Vly7cKHeva7+puaG9VzXaW\/3Mn+SJmJv6pQqIe0Ui5YpjALWj3sAcbQG14gy7EvDhkDOgwmVVadUXcp\/VLu9qw9XGJ5QBc4u28BMboSD9y7J3NDSHDDG28kXY7eFq5ftWqK1zMdWFYY6PHXn1bsNLNQEGsax2D+oG6BjHd7MDiw+Lq0BYFqv5RBaQgvZEG9oERDWDDGACSh+l5LchSSBHH2HguBRmUgSNcREsoZgQ+ua4BXyjsBhxgxCEJz\/g23vvdXYLYs1p\/yudvt7UIJPEaKi\/AN2Qj6HKYZisfEbSXg6Kh+BpEgJ7TrfaGUvASQ9rL39dh+6wF0pGrbxjAD7q6QCq26pIMbQQXV\/INLEbgC2HKZlwmF1TcRL1MziSUezpldDbBUHKNHDLxv8KlyFiHQqvcLQhw4C+PYo4sLuHD+4EJVmxbdVy\/Tq4tLfHeySGrkT\/m87p6nKIlwWiopmuf7MFzDpRUNdk0EwgXgRKClEoW2KxdA7edksMfw8YIbBK3KVn9KE5gRo82LSWK1tfgGDfYPqWytrJWNgwhvLy3FpAbTPZPu3dS1JA6JTAGShIZg9WvcbOdOOQBeKpQzx\/fs06Z1ZVweYEbYUpYAMLTBk23ETHzd7KHv\/LGtgIAzg69o67xsRpoutrCdwHIYcxiHtx1VrHfouM81qxCX3XOjB\/6c1P6YUuYE5bxvtX7y29htpQwID8LRHd4FV4McSb9FrbUHxofDNbq\/NWJ9Js1UKn9JeB5HicaopJAGLJURdG4uL0+1N7vIJQVKbLoo67czqi4saRq+JgwuFHW+qLMEvLkljdr07ypvQFvWtZfzkmhSp0G2aWfhEphXjXD++Jgv4qTLcK\/sFLkUmKteB4OPYDpQls7bFMndohhk0b5ehWqe\/9qvRb80wwMj7VJg5tzkh0dRwKUalet1Q2JRr83gNCrj7k8\/0lHsoSM5mr8FXzVQlRakBZTnBEbCTUwht6eM3Tlg5xNSbhv1DaeySLWPWF8ZgFwhnbU4fEazCO36Gglnm8XCongxjOAK3wlKNNYKFTzAPBqXQgbR+g+RHiZm5WFoqOqNDhb4U+\/15baTnHzWYtPIWp3Whk9IBsomcsNzt7dCVM3JnIVdqQBor4KoaLMP4wx1tJ7X8pj\/31unGbibBN6tpp0Gii0u+hDACzD7Dm+WjvchmdpYuMFy8ZIs0Uvme7gwm6ond3Vm\/X7upUz6RrQtWv1LmtoJ\/X2ZbMR2V6hGfWwvwdNKzvDXkb9U8Xpwv21Rruyll2+Ccykji47QyUc+zXZSQqevK1tkvV9LzGeYeLtVpLL1oS\/OIBbv4qWg9zXdbjpgjWRITCvON+vf0+oZVqr+OcYJXZ57EUIGoJlMFHtuVnoBX5\/so09W644fa57KlHs71ap756+gw76C87LmSTKuLXBtehOe3aRr0pTCKtAAd2qi2zbozVM3iI998mfHEwEzFR9UfUZircjKZCAvxSWXjMQiAvSJBJcsJtgCd8zZindN3fxxJ9rhOZYGPO31U5s18ZDt4aaObOAuIKy84cxPpNrKPVqK50uH4quTcMlSWHTl5akV8+ymm0m4fu9t8eFN0oDWExB5djEM3jD+rRZOcqp7SaBrYsqNnaY4vJJLTiDel4bT+SpowPLuIjMV2RmfSLYKRpBz6tHB6vC\/b7eH0XFNsd65YEkwDLZCrcHDqgSLye95mExK7jIyOvuLIkupUXwXLmTp40tolTPEal6Qv17vn2zn9klR6exmIv\/c7AHRJZlyhq+ODE+rAatl18zCPfbkXXzn3+uMDxqzQJ3wquN\/L4ACN0QmtlZPtQU9J8z3IahkgV1zbP1G9zHF+8fXFKXgzKOR9mw82riwKEtKereXu1oYF2G4map5njr7C8PiAb3TagTm1acAk9isAeufQygypKJ9ZDmHxt8vcq77eng3FuZwuxaklpw8xGJxZIL1lssrNCX19Q6aBA40IgQx7ZtPSMBkcT1WOKGmJvG1yWDr2fvWXtlaJfEPlukMnQd5ImDt3d4\/eNBYyVTVX3YVd9G2Jhy4FqBoAJY4uHRoBGOgi\/TsHNh6N9UYS\/MPeVlBf2G+48UwS5YU8raQKcnEjAOVQXKqQj4bz\/Fwh5dWmh2TxchC0W0K0CzJEsyoNIwBBn4axLFcezM7oOybODJKvfNaZ8V1\/32+zDekGwxiqKc72NuGJzEcGtDJDmO\/jUSZYceNEUmLjGD81pkfzjW1T1ysBpLYLQm5ubn\/MLLAkIA4kWbHFFB305jiK2Di8evPMZ+HkRqGWJqRBTI\/BdkNzlFfZ6LSAniUmCGMQrIv0jVhYbLFDcZKAXWrkc+3b45PUoIbPS76eUtlhMcn8xOyE4hoi7nz2vxFA\/olIPalTEfCaXX7BjUdQFaRCyPznsk0CZCWiDy7yZyqyw8rI0wUj0kzlT+BCXd0RkdhKX1OetSOWfiTQNhzROpzunhjIBxvc9RwSCo92\/wbJzSShDS763CtPgj9UFNxnPEJasB136qQ8G3pICBr97luQEtLy3cGhzN2SQTsEMxHheTeSyoub903GpHuExZ\/zRaYftGeJTiL1YaZmNFlM+nv0irr5gZNmLUU5SWnTOWDAdzicc8ey6mZOSaQLdQGDgZD\/JqzEiz8dEaBW8+4pDZksSXQrDe67vWGJSCAP8tCmCBNX3WYap5WLyTJX6p2aZRrVZ6hFtKI4fQAQFTIlNtaXuBB+HPDS7fy9r9pLTVgd6RqaOzNQnLVwIcIEJYY9BxoUugDa4zQBD4LMguU9VXH6RHvBS+RTmUhd3OGmHfluyWVlNViw7v6yue6xP3Dv36Gv4+d\/uz3nk5Ssc0sQJXA==","iv":"8f366b1aa33fa88b1a17e73f88bdadfb","s":"d76edd16e18b47a6"}
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