Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"tjpLDv+IBLAcYbvKJa98PzUb0+JZjDBcY0hyWXUYLgVoztsn01dNPPULOoLiZ4ymJirKYfAPFbDFnXVFdHlvPrI+9Vuk4O4DjE86xp\/4byilEjDraDcDIB75fwUsMWZ9XHRYSQQ1ZSF8uEr0nceGDL\/WTYWWHeq9\/GV5krWZxsYCTo9\/ZV2FNRZpBXjV3myia5r6nswe27DSoPjcxNCkKd+bQnUqxMpWd2H+cZLSx5FkyFUBCcqRqJ5o25Ex4PQ98D8kFrmJKDw0PKHUr3UBHDW9OYiyajkMLgzGCmLBOXYu91DxCR6zYdRAryY0H2uPAOIiEZL7R\/STvq0HgosAH9aRNzHICgvW3KiDrE0mZMOeAxNec3r2viQYtPbeXlMkOJxUizVzmeGzc1Ujph0QTd763v5K\/SlqyhsyiNLAcc7tCeVTcfDTzWmgOzQdOR6NIRnPjhmh0wU3gnO+TFRrNUi2+LrSXn0qRE6sP2kypl67Q8JyuIifnIBKo8H88uZUK1Hq9+adLOUCQARJf5JqINdWHZ5IE1InUG4iZaJWVRUadAHYCEpGDiaqejxaU8fClS0K05lDUA3msjCcoWbcOo\/HlhFVUPSYbsszBP208U8CPNkX0HALl1BngP02o4od59z6WhpD0ZjxFkV1dV+rLvyHerLwGmXbMWrM0vldoO4kmBV079fZ1uq2fBl8gL5nib\/3huq6rTQimOR\/e\/AQL9jIMnUquLzocNCjYay6Q+qx1+jYMwDxQbtjUZdhzU\/3kOXrzftLjXJfa69FpMvPSlNPZHOwS6i2qEPlXOiFPj9mk1mMcPmcH1Q2WysPme\/el+q4w8M+1aSD3MZQnlh8RVEHagXkUCDPXH8OE2kiFFPcb5+jnX356OA4Ikjhz1VLTGP3IEFuCtNBLwWCE63P\/\/TIUYChtA5aYqOzxNqYvWtHQUi3BEm2D0SLmrQx5Ec02Hpts7CDLpEjLuvTKMpjw2eGmiEb7lVkxihCO1LasxDrHUlkMc\/qtlKr7dkNeAjZgQjiUe0htvcY7Dswrnbt1OXHG0xDTVjEYKTGNUkrgaoNk2PqhyentuHJr2p7NHukUV1yh+47UGyQ8pxA1zS3YR56RT5jkc0D9bisAtgVwmz7q8tvtoVrwSAHH8kjdGSjz9v4JHtQ51vIhCFxcPSweipNTUXSw3m3Q7gZ1yqRTE8bD5nO++XxBujb0Lce6ZsljB2R4rXuGecyYA6CFcIe1PBqE\/p5H0ZarZKhDKz7723UhoXXO4qbnTbitvlzwUykahaGmgApaMq3DqbNszamNUa\/kPHRdfBkJtH6VfR1QeUK\/oVpJKsju0a1p2ZWB+eWZcfrTyyQbXRxGqub650aVwdDzOlbbC63+hIYllFmhruIVKgwVGytsUrhcM7v8wWfpD+jU6mMAAqaameq6ELhufyI2UawXIIHqHqeW9Vxxe8lWlBwsFlRXnI0yPeDW\/K6i9lpm88S9+jOJVNSqnP6GD9b340PW46LZzmtbVz6AXl+nJiQPMDwsQ76F53t5EhQo9A\/dbFPgWjTTNSZDjpBYhAiKgn4aFwbuAPxqCD85cR+J1QtEqTH9IsxaZEANKI72YCXblibcjZ9MbdPZLqi4fFo\/cCQ6r5Mwp7cwvmOjKG22Czpe11394O5fUdKFxOW9OtCqp29uSwaNCE0u8A7m+OnfVtbcMMfHLkZCUMI8AXIBYZdFwgVoj+u7ZeruuKhGFnrC+eqLpxHp6sjLfvQXTpur7OTxjoOLmKMfogKAhOKZ+HQw+SSVTmnuEoEl8lte1evr3FYlrUAuvLGYAhzaWMv26p8an1O\/51PPJVKkzBaPJ8WCLJ1za8vLE4sWMBiJS3Sof7s3GT2LdQYAGRNMpZ9gz3kajU\/BpX75xYlQBFhDm0yBe2MEXxmVKYEGR7t+Cd1uuKS1KIGxIegZDm3VL0RbrMKD+R\/WwQtD6sk0YjWV\/7baYh0U2rWD7QV\/pDfaWGlPA7UZoQDha643ESOaubjGuYfN7jL6cuoZX8QTYP1ZVZO59SwbEwR84vYjMKnv3gCmUoFyYo3geYlvcoz4cFMthRIkD13GQn+tzb1kxinPrVLdN\/hpPuGEbgfrWRYymkZfsujuckwqR7ZFa+x3eG+t3hB2XWRviFtlemeOE9F5Mk2d5knmQBV\/LQCRLb243lQ0cTztLwlywk30tZEshnFAZKW6vChxblHHQlR3k7W644r8V\/xMJSqKKl2pVroXf7ePXaYLLoJnr7FojkO61WZ4CjQxu3E0QVxEutWutUgfkZaauHCagbIiKguEi0+42VkZPH5pX8jRY7IvhLsCFk\/1j\/avAZorvsHikj3QXBIdWVrL2rZDkveYbuLsGdUuR10KByjZGcf5bRMLwhKlJQrAgW5\/zbB2bb67VyapHvmTHBztM7NqqdbxGcvSTTPWfR8K9Ub5ZYSrO4L\/aIlT5ocgHRpqDl2210HxzOjhCFLQduBtwu5ERBQV7rffJNDEeKoxts9tYY1p+7YZo4\/jxzYl84nEGj4d4krfjUdWPVCFe7UW+KPmsA8U1eh0gpTeAY\/QlLITAsPzdvSGFVVUn\/d6ZunDlcPnuKL4ijQlzHbb9LZtbq6o0ahZkkU0cZkaGvgNU1rD3tXeH4kiRfv8lm8BsBoNYG2UYVKSVctvx15aif669vqyuAdBlqr5UywgQVgMKgJ7tnKVPspmH0J1FBGHTF2UKFUXMZCv6kfFxL03tU+E2IiYyl95Lmg1RavU3SpusDZfjFefAwX6Q\/W8hu5GTbJzhub9ooYYv\/MPGXbOAy8qUACn7WgUfYX5aGUYhmrQeSYq\/fcITwrhkgg3+CwHhwFTNDv017HsK5o9KGECHrGD2Y8cbJg5IkpVCvlvHhgtvj0oTPx4vqAFP53ZEVAkhY2F\/wHg27Wm0ia7aJ+5i9q\/tQmqZ1zvS1Jg3PsZJWwAU1G85\/dqaGr0RHLCfbPR3T6GjtuaXa0oDSRVfzxjS3WgoafK036ivZ11bMUlEAzLOokhmBskR7M37y\/Q9BQJNO3eB\/CAGNrE978SkxqvlYNPBX4YE8e+k9vlsgxIzcugaYIN\/FYtK70GRX5TqBK74wWe4h4+930jaWma4jC69G4euOGtnnuUFoZS7ALQ10I4p0Np862VaTpvQPuILVWPm97a9H5R7MsvKi4Pa26vId2slsCY0zUhBAbdO51Ccv420cGOONB0SJVVmbgccOAxMBIpfF15LWF3UflsB7WMWAop7KFZKwpgK005J9qkLRNVOKfOHQO3\/h9QUUvxzmYYa8cO3qftEVg2h6kF6n1CcWtg5Vz8BUj304s89Vgx\/vjCR3x2XXMEueryyUANE5qFCAgFhlH3k27\/9T5kuojzxx4knx0ZpQS5IfUjI\/BLYfvPg2h19Zx1GL7C6HckWTnpUhus7MKPcSf\/oyLcdqIXbR+l6YH5gyFKlFdkpoXhKyBwGQkC8tASbb+gtgX92B1uRRtWI7hfD15WBknIdoj6FYi9S\/4e3JRpRso7kHd4cxPaNK6SQhns+H6FnL2m1nzDiYxxFmM5YPMTb8ECP9JQy7Dr0BNFKXxrDqhBgUxoCHQC3scn6PxrYEIv+2T9iF4IUD98lGeQkycuZK76qdbfHzxnqsZBzBASsX+VZr1FxbfBIz9QTO1K7Jf6jcpWTUqJRY9GhshBMVPrDW7wFIA2JOvf9+BalX3fDs3TZYf+LQf3VbcQjkLcnpo0+VZfhYD4AZsdD9ljtAOYdGIR\/wZbFRu9uQEtY1NB4fFlXIx\/CrhF7CzvstIdSe0FceA5JV5UQhzR4RxILtotkIjyYfaOWv6DFf4YUvaoHF6v7Lv9\/wkZbpMMTG9iKUNc0kW1QXz0CaCziZVju3pUKnWUDHgwqL8hSTdcAbyzdc4z3E09yt2ayh51NKQXyAcq6W+i54CMdKPBNm2lCCE1aOaWSGY7o0wNf2u+467M5KCtxrJIzv2WfCl3Kt+oNjZDzfkkBTytn4YahDuBVYxWWQYwqmihLKzRKelqgvD\/Ad\/JPsnTftcalKoLKZkE75kA8PRg2c+AwZP6ODA\/wAq7ZnKYpFZzJoZQzuCbt7AeoJfmNpJgT5OzCo7g\/5doCwOCVjD5WinB7cYDS4MtJXYUYnGakAVUlai+edNX\/ti3tJuwLRebFzWZHhN6\/ECqqHPm3WvC0VuaBrlAH41kUitNQIRShH202VeYIvxWU38V3xt7XpT9XNycCFIi8xyZ43T39\/4dhMBc3rHxe1IMeMAmUbFxKHfeGsGWnFdRtXuE61uA3WE4l5BFR2AbU5z2mJ1ZiphG7VDEkOMLommMiY8zezJt7Ysm\/YPEtpPBaYHzfG\/kIXLAL7dONsR9\/Z3FKETuP9W3VKAPpkN3QF5kkrEQvN\/FX171VF4NH8u987T67xeWmvEcrU4EzvQ4XtXmfAr3ym9iUO+FOd+8FhxyOLYWNdebQ9OTEKXSiRPhO76OdFOu35RDE9tcct8iDKdw\/UHqV2mHBIBZpmMbNQfN6mDYOGgeCK6jzdU+M\/lO0uHo58Q650\/OZA4\/\/aNJ6tEQNb2sAgNlVtAV79Xv5Jqops2IVrbS2bnXlBU0iuT6Fv\/L2aYzPWaj7PgvogyjGJA0k\/uG6vV29hrzkmmlGD8bFnjx+3PFikUbarbDLe6d7K4g1taSpKpnLIbqB8l8ltHgQppnmqoUhI08i5ohwkb03gN1Q8Yr\/fWeDa4ON9MuWIPtkQp0qpc0jOdNLC7yaeUwl\/v\/Xm14IVjMp8PKkCZVCwjSgP278y\/UIrwrvXb83s4EUzOnh6oi4RY4hOwj0XCM8qSw538zE2g7ZuEqhr4aN03PQ17wbIBZiV3Z2Xy5JyHDf71wKwxgsmcr7hf76yBaCws4ZrHCVrSdqU2NtLZb7cas8p4o+L5\/TFXHZ6f0UJHEhYQqnhBmEA9xjyEeWpZc9QcCa0l4CCEioV5qb7djS2JX54O5yn0IBs4XmizhbopdZ1FVRtRBIhmu+lKfo7zSfJzFLpGcXbNV+8OzDbMcEq0wINsasBgsIWBX4+Jtm2PfjSqsFgoqUYECxbMgVx\/iz\/L66w72KWyDHzO84rTvtB98gTHM0drp3\/D2KnSv0RnXRzaGweTcXXg0LSvGfC+wTFQMfFh3ZrxJOpfjwrAZEGg\/N\/wUAWbY75xq6qj2uannnwhDQ46MuTCgULwjkijWve1Z3NB6crCCgyhSrQmStkJI2wyLtql2t739wc9FSStrppaY\/F9+MH9jnKGaJC6A4ichIJUJDsB0EuXI71fiv4PrqS9JsZBzGqr26ba7XwvwhJJ4affCObYAIQuh8XPtGgpFPmK4H0W+78PpM72se12YY1qr39CD7MvC6S+EYB2Bx+2rvSV7mDfjWWETf3z4vR7S6Nyq3nbd81dB1oRlOCPihFCf4z6kJmJo8EnjH0XejJ4NugLS1sLy6TTSXy0NdG8Zr6zR7BUdgA\/jP6lyq9E1PJcyfHAwyVqzM+dbD\/rPWynrzoYspHvcv8aPOvgxhHSxzom3kC6U+6hOWLaJ7OYDmLvUHVc\/Bt+0u8ufyeRLexilAwyzS5mwh+M7Q17mp7ah4VZnXNIYa4ks5sxTMBijN4Tk0\/CL6g53Fhj0rU0mxiH3GSfuRvpzhdJS7Q6fNw+PV+DyJkFFnhETmeilK+EA+X7Wcj73s5Hzp3PgzYSEBC0UreCTfI7Vvwwjy6jfpC2joTlTK1yTlK5e\/MRTS1hXwZJRWZmMk0Vs404ypQqTkAefsQWLIwggxazZ96kpeTnPv5ahAlLCaqVjaiLOA2XX5Tr1qnLx\/OJFbohRYUA8wqynAW4UtIzgPXkpuDbc35vP\/j8G3sJ9BRkczeIf1Jj2U9E35\/3Hs2IDXx8I6UP2cmORpbczGv\/Lv1AUH6W9jN\/VAV0tG+l5sPcAxHl\/0uN3tZ2iOlYclq0k0GV1YVPXmO9GWcFiQZP8\/8r6VhT7\/8MzF7aiynCJlurTCOqLDl2\/7jC8vNjGRkcBvTpcTBCKER0LEfEHffT99v7ueITZFzKNBEEl3b6oap2MHVDNxDkumC1anOfYgQ59zMWpZjQ3FXSH8abI3mEHmSWWKYlANerh0j9PjJqmVFqaf54O1B5wOxAck4S0Kbvw+G0aXrkIGy9C5jsIeLSM9PJQrvuDCjBptbRUn00iKO64obbNIUEI+tuwGKB0RNtSG4k9PrnG2ikKhvY568qCU8PIPOgIpcNpXGh9+aGnqKB54143ZMkrQbTnPcxyFdGOQ1vueNkLpGXCDvhZRFNxjoT+OGVksK4q1PCSWNM\/axSsMOW10Iv4DaXKOojgxU3BdFW9EKve5l2A4Yhvrg10AMF95kcC5v6qO9xLfVuy9YNHPQiGoP5cuGJ6EA2igq\/wosdwwKKxfXnVOHGTPvoPgDqQQjSGv\/9IqlgyBXIM\/r6cBgVtfDmQGxztv6IdL5h39opriSwr3DWxuzeYcnVCQ0kdi\/ZQjcgncv9vtlCOBFXEoT\/U5cl8icAUXn0zy+ljTSVfrEy9SIWY6\/j9bk5WzpxeQQ2bLDtDIIqTv2Mhx3hCF2FuTnuj3Ucbd9e1Amp03Thi5EOOE5NNVxq8u9lcjOgyzJDR+5K8SwsBMkUYYRfuPSMXoUP7DT0EtmJpz4RDBMxoJhEtuib62Qb+Qp02OnDVnOyfQHv+6zlfsklJxFrY6Vx3HFVxxedyMjzwj1p45lepni20iQwxUrq6rPPlhXJAhe3+PBcQ9W2Ga05dshpoSVSYeHc+\/wAn9oyR5sIQDgUqAtUsETIwp6B69GJzR1Kbp7gB3451dYcraWlrFZDsEEBNT0tlO2VcSxe\/JJnTtYvaY4fkiL92lviwnb+LpSuNqZ7JBI\/nSclda0ZRfkvHcKgTeTlB33oXxOaY7D3k9i4AxWRBCo+gukLqEOtvFavjPeJm\/85wwf\/yMCE\/Xh7i4Nffl5IStvl2t9qjdM\/Dgjs5udGNV03w06tBrfIxkwW7gsW9ZjSMDbCAdghxciAOo7wGZeIqk\/ldICOafe7onSDeL6UzKsquASybxty3Qq11LQeUK92Ikj7IVW6tIu4dxuTli2iP9Rx\/teISZf6VrRQX5n7JEokTShTVpf4pW1SL\/vP3ENfd7GuJq8AYSl703VInKqYY8OWOvHcpvRLw3oh8E9cqiI0YYOvA\/gmYqcOnJmpjMAA8fPlJ0GqIs7B4NmBrnRb5BisRBweSlw4WrFMXDZZN4Hs5Alp2eM\/ZYsGmifSTW02\/DtDhcXuK+ZsyYqdQ4yuBtwU17r0b7R8Q7AmmOq2OO1VioUAKr4cU8\/duHvW9xgcHr4\/qGR5syYa2LdGYcB3++pA2lFYYkeM0R8rKj0tdSDYVxLTup5MeCOt8QT5\/EMsmn41\/rgdMK19fL7Exw0qn0vu0BDybDvAYtqql2W7+SNeeL0PnQss2VBWE0Dq+gUisXyF9f9wIle6Dx105aUqmmUDyZBqBUiuMg6vt\/5nLPRv+q\/DdH3k35Jk\/P8DUhP3mLSyuMHH7ruM4VYRq5MJQTg34y6oEnNPu3DgTwSJN4UwmrV2DCP4dHDgTBWEgPKK0\/F3MQfIYFfC\/lcHlbN0lPC70ZoFv4oZIMIDCIaiXPHUno61cvzhNv4sZB8nc0LjAUkvzrldnNJyhizfF35Sl3zJ5KDrNZiOyKkmxQ4g0gnTDkNj3RA18wcSJkXMww4gZ3jyE8liZstWdwc09aWfJ2szgA9GEq38kHLRIwUP1SqUcPQ\/cKxbEBLwSxwhTBYozHsf34BaznQn4IVrN99Q633Iavnv2j4q0a4QUi6mEsTbzYLa1DfHrRATXf4e0WwoRQ+8o3zLYn1pFSRbJ8+1mfTc9kLpIKIStdsaKr7oQFMmtT8yfHP5uuIiHpMWKe\/6IO+3k0faperk7bmNWF18eGG6h3Gn71WYeTDFZLcM1bNacLIKLBiXe\/D9k1WWHjKVr0XQMBlZ77N5VSwS4Xbww8oCEuFPlDywDBMIertntw9rChDoOfs7RAzhrlKVyvGQk3QUNkHsry4W0RcGdxqqBG2HkU6hyEBT7j7pIaD6a+CM1KLciyJNybZYbPRfltglNv5QgyQ\/F3+pDrxTmE4pGC4zOxBHYHIWLrVi5flxyL44SAHXCDSGxlqoBAOkfvCaGOFwvWupAqRGlJBIdIulaN0zdGI1gyDJpDbY\/jW\/uiadw91mjYAQHuKNrw1XbxgZD+ryM0TDma8pZJBcqGeGzy0TkglZqPoNc7U6MkhmvUIKfGABXab3eUfb8kiMYc8SiQjWfRXYFtpqVh2zjK5WMErWxviq6mc4kbj6kqBkBaVAwiawmrT7z\/9\/uNP9NiSkMOPh1S0wvmi9+K8\/ENia7WCPSayw4qTxGcqOITbzkTCjh3M+yuYU64SE28MPEFHBnElslMdIYsAuWo8Hx4JccoQL5vMZpwa+gdxgMY\/sDkamk7rFSh3xTbAaXceeIp8+kEz8u\/qn2slbCUSwCUBZnqi3nJQz8j6HIEiKz885imrJ3vGNrcq3FzF2P7JeWW8a0HKd3v7Jks7s839k5n+M1e7iSybY9jGPB32w4WORsC+uoGV+sqlShxtdJ0wbjFKgaMSBIfacsZaIc4+fyjW3KIVc\/7AlLL43UvFi+D5YE9cDzrjJ\/zIW5wlTY5ungw1kKUxops3rGfxlq0l9v61BX9hbOxQ\/kNSdgbcbGCXXeRv8spWOtt\/flCr0143rJW0iyuAC9B4ePWQyuzKZ2J0dCw+HuCiOSR6NwU7jbDyPgOBG51Gj2qQPcRCgNxhfGrb2GO2UBg0TOXvcUF\/GsrTNCq2h9\/sJwvJcimBZZwdJb0dcoRRNSvqUKc9SRo38SW6Ypd+NwFcguPXw88yJOBPCys9fNakq1\/MHLNGdmFpX7xNe1J\/yKE1ih0z+60xfFnr9\/64wMBdNadDhtB49QE5WWKhxmIxQSmJ2YCjJtVySvJZA5h4AH5QPOWH7kvU4GF11tD6uP\/WX4uT58N+fInuJsezGlFqnThq3KMetTVh0\/nynv7tJVNllIVsi7A4K+KjikjSNCviliAtKhxpmlJZVZL6Hiq3G3IHZpjxZs8OOSU8yjn4qbahtM1nnPZfEy3yp+2D3WC5RnzTSv8llf1L0yrR1tq5e0ub8LjNTDTO1bzMI4haNdrqW0q\/T8DpWl9JlYI9SVlW8hnJdMYYXoOR5T+rp0qHa18Wm2ny4AptRlBJRLsa7h8bkRoSpzmhEcB88p17oJpmw7RBWJtlOiLOTKa1vC3HUIB9Qd4PI6BKUaDYvbzXR0GfEOuGKQYROQpT7Y5oX1YcM1ARtjZFAMzS6SHSnfVVitCmhbdecBrHQ2Q2YfkNAObF0b\/SNo\/d4+eXVxD4FjW5DqXpF+b27\/kWb\/q+x4lS8YfNRok9I6oajQi9n74wCnciJNijPQw+UEr6RX0TiQtJeyuyQcgUuy9nZ62G6MBpv2tQUwA2UZNBSVPIcokhtm1TqubEXIrnMH26VcEQdlRrBcEq\/3YOgx9cBTNXiisii8IrF3Drf1i7+ds4EDRR6vPSRV+oPjLkXlSkabcZ559i04WZBUbhY9Z8Kz7Z71fWeEh7ZPjH1pVglcxJQrsZWfFX+fFLsEWQktDbxmeS8qBkbc3m+tU\/YEPutuqOEW78pBaVI4YRmGsXFQizBqlsTj0Du+UrdmY\/qmSyJoqdx\/EV+aOEPD70IP1VEaQD1LA5g\/8q+9GlRcQvEe4sDYJn1Z7F08vXJZmfCMWWBr6dTset7KnVPYxMycFKrWgjrh6teJ4WmC8CHFYHzAuiZuNSPCUTTkRiHDOM+T7LVqHiWJsozvaP6fkLCgtjb\/FAX1tO9nXBHbD0QATo397aIBdkkauEtCEcqX8hMiqrvZqv+01krebsLhxTtNCV2mTnBMYgiFPg\/Pgz\/uVDy9NfrWXY9elHCaExgeqR4EJ9jMnmmvcMO48Yck2Cg7A5AIFL7\/wVWm3z8CfwcxvCUDEJH2Xkk1QIrY6AmHTL6dU1l7rtGyw==","iv":"53a94f30996e6046f94ab12e0b10d825","s":"8d26d9d91e11eb81"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays