Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"0a9bc5e3dd4b76f3ace5d65249a36fba","s":"03663713e3a8ff59"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays