Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays