Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"5332f7ff5993d744b8b798c0682c74fc","s":"b6c0f8f1507bec8c"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays