Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays