Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"db10dbad20ba934abd4e35b4efbaf8d0","s":"e46ee6aba505116d"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays