Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"291dfbd5e06ba19af9a468c103287560","s":"0109cbf44ea9fd85"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays