Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"57ffdbd732a836ea7fc2b9b06613a73c","s":"1a067ce0b47cc3ce"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays