Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"7c26d9ad155f7e20d17c926991e35f12","s":"63962776661a065a"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays