Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"4cfa5a3ce8fcb24a35bb73aea1f2c0f7","s":"bef7a2ff9824134c"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays