Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays