Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"62827f9e9c3c68c6c42928b137317b3b","s":"1353b790e4994ca5"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays