Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"2c2f12f5d3c7ce8a46a2003283489bc1","s":"3d1a3f4cfcffa925"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays