Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"adfd541aa7bee586e8a84c54f1cd0206","s":"9b8ac3b803cc963d"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays