Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"314df15a6d63b4d14d03b27c12222bf1","s":"80878ab339f0526f"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays