Marketing
January 18, 2018
WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp
By Brielle Jaekel
NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.
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","iv":"2c12b8399c5b890d79d5b10d2e2d08d1","s":"1e522342cb6ed8a3"}
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