Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"7fae36426b343dc5ac14d2a860522ca5","s":"7e3d61812b2c65d5"}
Share your thoughts. Click here