Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"7570aa646ccaaa38b1f4d47774f70fea","s":"0e09c583d1e30951"}
Share your thoughts. Click here