Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"692018238017ccde937381713c4f6bbc","s":"b317ecb2c25a1968"}
Share your thoughts. Click here