Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"6cfed2c3d57b257f22f62c5290d8cfc9","s":"78073eed288be58f"}
Share your thoughts. Click here