Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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DVfyAa4\/Iv6AODdYKXsgOJa+c0XD3Aw1i1dhKWuRPQz23HUEuwbSNdmqyADVzHfzySenduUzCz2lDr3W2NnQS5FwGUHgjQesTIc4oiz3GD9yrv7hptVJHrcBh82OMSiGgqAVYKFlYWLs9+XJc8FU9K\/12CQhOUHjNIQVD9VOXb6zjPtWCRUYRFODGHLlQ63Hab4C1\/olLDTAyNCBvVhaVe69dFIORwFMzkrobd1taRaPCg0UcN8Nl26WTxn62UVWP7icz5OiA70wWHPMTvfHQwSGVVJmYPFoX7XJ\/pDELcfiJHokEQEPEb6we7v39EqPgXFvsAMlugcalqSRN5JqX1VrUjnveEDRcrDJJ0medn6GfHV9udH8wTLber8RZwKtTdWi6MhTfo4BkWtJpzL5bageW6h5iRUDjZASuoPrakAnN8P+Dm6F+ReEEfOkdbZTY4pcjI3B3EvpFoKDvuoGZc9v6snnEZjTEZcWNKp5yWp91e31Ka6hPImeMn93BEem6WTFxJMHy50yHMOutfTdrYZfu\/M1lfOhzZmWVkvTZmCKJSWQOHLR3s04BQGYu3MpMaIwQSdTeckO5S2Gs+rbZzALW3pBKR4sr234s85\/4TOKMSePki35loyGUv3GGNoiAH1epfppTGSbZa3mn79VQDkPEZgvm2Kj6dk7QFjAO5aqKVev1Ee2l0uX3QDMvAdmfD6imPQuiOLpw4FfvtvQZYZJXAgmMmUbDVliGBWboJF8hlYPi2I6bs3khI1uEnxjh7VOpZPoqT6Vh1FBBBlamc7Ymmevs2spS+pYN98o0YVhD5g6h5DSbS4e547E9\/dVjH4IkIKA8w66wUdug+PcySd+e50D7pCKQaSBCYQDV\/p4N7yIYL4GKy8Dt63m0uD5\/6caE005ZdOrY6lmXnOQvVoO6lfOFXhuNV8fG9q7+mxGWVzwvOMtXJ+F0zxt5oD\/J0dQ2RYmm3d+oCctQX34dNtBl92BBdnbnaHl\/kmlyOengJfiOPswOyH2LCN\/TY1y2nvPcQbETSLfNchHbtmJIX65n4iTtl97bs8lq7LuPo405rWjO1zGvdsCD7UGOYE+Pjd49JBxFBhS9cB33sWOqHEwKZW84IXlUsYgQNYcectOBFdIEPUP9\/2Yt2\/20hLbzMl1FADVMC6ZrjWEVZiryf0azQZBO3Sqj88P0VzxJoBu5eHp6GWeWhyIGP1XnmmxX0xgsCv6E9g477dt4DFP44XW1qhFOWSPrGeq8\/2tXi3a3NOe5Ku1GobuDqa3igZOsJNObZ4lU4BB8Cd5c\/Z\/ODPwzDuBGT5DG+8jvco\/J3xVHhR7QuueV3Y+LfaF03y9XpDgPWKMuv+fgB7KAv1CWIv5gRHzSV6tGQdGaLIkTbctRIfc1hgQDfYVbO+gXnjVhwPFDjPZq8AU+XgMaazMe3YJycvyaF5zahCYA5TSwcJEA9wuTUhQ7J0o0QZHPN8hLImvRkUXUt4k5e127l1yjoSMJwy\/T+oPjbydPX10oz4BI5yC+iAt\/4V+pB+GyrB9wplXo88EbpCfh979NkaAzv0WPke5pNIZ8MtJscGIGeOAsWRhTY1\/cybEZMGAIBVHK09a+z+K2GQt43wzQihE6mhWQXgZrdkf3bjo5kKTCodkcr\/5zqp\/+MfX0\/YAqzHXpgd3cWo\/BQRYAzgYsy4AgR9KkbvQDk5KJh94CRwLcGs+7SXNbxXH5g7EoStE\/1y4qT\/y6jjXpkGo71VMwfIYkHVhk6ZzLked+bsKjhBPUuXYotTgVsKruiTJum2+VLXUCAHkhCwVQL+xBdR4reUPNFVCQo4CqQwDuZ6enNfHD24zJi\/lC9vdHj15JFEvl9ceWH4\/XzBKX1MRhqF9ZeFrlU2OcvydNlfIO0up27q5\/ofa1ccFc5W7LeCz9lHP0BRtr2oyGku9+Gom1CxiqQlAXL5cL8uCA7JkW3ZtEuW8Pqw0wFJHEomitImUg2RrFGSZuSQSQ0PnRxXrHHr8ibSqo8rhtpxGuDCzPs8cDFp9fAzC6yeTOsNy7nclai12+FI99lnyB6VkywDVNMIAjdi1lMCEF9utNcUuILIItlg96rvPwAh\/EZ11fOO\/Gr9CrNqOpaV0d0LezcNiMRHHtuX\/oPeOLWrXEWFvnYBvXSODabTXyPv+pgMN7nhIyhUI9wxDbb8V9H+V4f5MEHXX04pLWZbSXSm+VU\/Zc9I+fBiaYR6Iao9KMMPibet8JQRaNLjLq\/YItZ4ymrDhsnIrGM51qifCelYjXTrQSwYq2nLjjcWoQYQHk63Mn61CV7fWJU0ACEuQLD8ek0oUPMDDQ+kSEF4uoBrfvqQ+2ysR6CGbhDlT3hm01BSDBSyCl4WKIl8skp16o9dZsQMU+W3GbyWrgBJY7LpFgXknXFAIyYkpGe8pFmhh0K7CNVWqgFArT4P+p4IpyO\/\/LXtyTwDJAH5TdBJSTXGqa2yo4J5fUPxP63sRd8KOYDtV1Hm3r4MIGuqutB7sKU96g9NHzqr2YDWxyO0GelJNtY5TaCh5UiRHW2se6C9jlRDFu4WCIVkwWqwEKNIFE7gk7tXZ0WYFgVf6INwNkfyeCkkc3\/XRft5bRj03Gkyoh7\/NP+yWTT5bEh004xxhhRSI5N6xuSlQdrgQS8l+3wfMm\/rANdM\/kOCRg9oUTu3Fv4ufFg45TkSLE\/E8fYPbgj4gvq+U5ppu3X\/bz98n\/Kc1N3o3\/k7O1mmkWWirpYhe8t5wgO0zrP4OX5SHCT+CcSKQZhvwFNo2EGR623cMCcLuLNyzzd4i8B4Z+AJYxEKL+H4o4hIEJCKavc2HSoSrmgFkI7Uw0bORUpVHlX2\/9x9ymW2dqsNF+jDxEacyCLEbgaYVXp+nPC+PoQtoSJu1OFyEEyH7u+76fNVCF0KmRVzjj6LEDNJ+75OtteQcz\/hHYd\/YWiHu240\/8eYhHLQ96EEgpKQSaK6VJS0DwBmc7xCHujyoybjl\/gi55IC8UYZ6KAUOo4rjvdmA1La1XmfAnS92QvKK9T7bvUhEUIo5xGfgfJROMjeAZkEvJK0gJS72eUVYoUZQNzeQpPzpKLWH14AOKHVyC5cxvXts0g9oacc9UlEGJzRN9pdqxA6\/iSCFZ7WiWg6IyMh4SXYuOWUyOq5\/sky8dYJlU8GDnvC6u7dKLs6y23cL1S6jQ+uPSD5\/dl+UBcJWLP9FMcQ\/a5RIO3xe\/\/QvMPcnPnkEBuGHdM2iehplT30MXbx6w5OBJFILzqfxZ3IynOZFKHwW5GNhD\/JyN9DjDWXv3mtZri6Ca5mu7xOxbOcbBCQyyE\/rV9qATd8PRa3QlermDPEqLbvSL22yXbMQcMWEugG\/yFj387W60C4IUrfvVzUvhCLUAev1qCKk4Cn3L2tMlQuXonqsLY2w+lgvnUYUybLqG+ZfJhuNLj\/fu0cRZLTnveFA13r4JZ2NgITsl4H3iC0dMX8gxIw6A9IhYnvpm1+ENZ\/XyhqJvUqDQ6sZUfWZhL94BBM2OYVEsjYHy5upDHX7SUe+yj6qpK5TtJq9COZNt98EIUmKlPOLKyhcUm0M++bUpwXhpoX\/PSBnGOmkSUh3OTlaIskLIBckArZGW8Jp6pTltYs9jicvA8R8tAudA2sYaeOYgwunq5szWI1zznK1MFEXRcAapCje2O4nBZE+3AM84MPPIBmB9RubR+VYBKtAEJxNJyNc\/E2S8KwKyAh6dvZBRkMHCbepSCp7KRLhGCnQdLUQYhX0aecDCtVqpWyrKvEFVijgQ7+2b8LgeHAiO\/9Oj8008dxVwb0RTiPIT2pt2c0Eb4rpkD5NPq\/QJDqJ2\/v32rBwPOLD4iyuEdo2rEu4s1BEhVGbcUNxmUs\/tzDJxxeiYRi828g\/K+ZuVwvfH0XEL1mlf2eIY0O4PMq+XJYqCp69DGQN80JoTDt3zFeI25YeTnQ+wEur1b1ckKu7k8AI+1+p1Y8PmY1Edm7zHNXpHd8ex9Rbn2DJU\/2XKh5xIynyrXT29GLrIWL5Jr9fVzyE+dygb2gUTrAGJzJ+yY6UrTCBzvJaG6ofcrRoVMrzVrO2IO2V7+xXUOIIfX1Rga5aoc6Qf2giY+UtYr2+6lrGVORvhJLWYV33GOGHJ\/PbCq85nItiIlKRfrjQccp9R1jwd227pNUxmPbrQ+bz4Z2AN6QBeIDVuhMngSvNp00\/bNnbVwtXFdtbn85X01Ng414DK7Zm6uyI2IxfIOQLSKJsK1APQOk\/xX1mLQ0gA3bW+0\/7RcCR0ROnZ20AuUz4vlb6jF0bEjdyALqC18CjQZRKFQwTjPWXllNu7o77DgI9qc633I61bMv1+8Z1XSLRyJ3Oa1RWYiQPvTkZnJXUdUSH1Szy6m1KAok\/YazeB5Co6YvLplNzDTcYo6cHzyPn9RlGdcTjGFRpzPZwmvf1aXfvPowMGfHT8ziq6kCXiYhEfKAy7s1SkRr0KaFg+WX\/CPqanqTtTI2b+iOfFQeyf1AVb7KXKKlWqIQeoap2GZy7bnDd9ndqJqSofz5NVoaYbSG+Ffamcgnv9Dkabh7WYE536KWyoRduvwpUbLxR95Y8Rsmw4AvoO0RRNejvPeBXQFi181YBAK4mECejW71erW10NQn9OXbwZMeFRWYMEIoZvgOpcpclgS7uIJOKyOijZJr7hNs1I\/o6i2IC90noxHaO3mJVobbQT7qSKbeM3pNP8FjzMbr57PVAU3h2hdBodxNroahNlrM5tWT2Ut4Owkwh35zeRkWctEMGiX\/ptYzZbChDRSCEgbz2CUEY0ivSiBaD\/D2TXyQIm7LX5vrIfrGjwuJQnRAlePazRFgnjs208lgcePShiKqMvwLbi1UNm1Fy8c39+wWF4Xbf7gfYGQwT1nx2mwiF9UnSPiGKcYgwvQiD4kYLIcEiy1IYZbKkHMIRR5Qr5\/t26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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.