Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"74f3b1f405d1f20018c486661687cd62","s":"3a019abe936ab4a0"}
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