Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"5a8ab1112efa661bc2640c956b68c158","s":"5704785e527144cb"}
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