Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"4caccef493c6c15ef9215d31063a8054","s":"9f9053bfd572eb4b"}
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