Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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1YMpQHjGB8wTYRPjw5s1BeXw+LqAvaiPBOgSNyVvPb5WT2T1c28SwWlrLQbAggOQu9TktDbKNR5J0Us\/VJWxxnY9a\/ymxsY27FT33ToapWRSaXKAgQXnoPAditVpPZsQOJLZYQNAKBUYYc0Nnm+5l\/wCRfVhT2khGmGM2kdDHNOyT5smUE2bnee+08lMUGrHkg1+xkdtCAaXcAK9XghtvMyiD454cI3M08vEuNHOTZyMBi\/XXzzHTZ4nyZgD4PtHNcaliVxeUJu74bthB1s\/LbzhLtu\/msSI6Ao2Pa+rZs3gnqWHoAie8pf1UEXlwX99FqCZPbGUB50SPAY748BNtt+HK76+CT4c8bDznoGX1w5n+FU17x31t8q9u0+nzgjxAovDjTsEdLC7Jp+ycdD329wi1WIplmPHudqVhbjCwMBGSyZ3Xd8Xjzt60GwK+C4IHyUX5ckfIge21mqhu95zPuJu1tgfmLLVFFT0ytnmoN3+QsfWQOROeoJGEQ6tXY3dt58YnWE9iLP8hLamTqo3O5DAyaCz3FMbHRGufcevIbshFwRBvvoKnzZ57Y49bYpjlRY5dpFQL\/IdCJMrPPih2Cxrdu1k5oBAjRmVD99bAEzCbHBrdPK8QunHpBhnYPjSF3wx4I8pIqfvl+t8kUWnDC10MU655e6CcQZmA+Ow\/oCqnL4s9W7FgDvbW2YPFsx+OkzGaV2Od3l+OmcRM09p26DekpCgtkhU4vU1dTnr9wWl0ux\/arNe9Q4K9mKfZyjtL8MxPb3xy6aa\/A9DLErr+GF4rz\/7CuqHRU8JalDHqi9BiyoQl9CNel9NpeffoycdRdCJSiAbpexrDUNiUC9xYARTsJyfZ+Kf2PKaB8WQOscE40+6W7X6ii+WYPc+1g6BpS0\/lmS8TGH89s77yd3QKvbP0aalH6VJRLLxIWpaoWa97Lj+56DJ3LDhC8IIJEg8Im3S3Yx7yYOXlARbQ7tT\/3ydzIP6pl7IgEmRIAdemCzQ8FeTybFY88sPL8+z92h5Uxmm1PzdPS1xwPzjphFFKFr53scCc7LS3gB3riynQQUwD9sHL5e9\/ka6f6wYGkjcqUZtmWl\/nmhjG8yv9C0PecWfTDmt8qDBUYJjCRJuFe9l1GBclA8OBtzmOWuhRQU6LSNdH+o5uE34Z2bmDNYDshIK04mBgvGJrcTE02ofC0Q0kuJl52ay6ABrhTJG3m4UUR74J6lQ6\/ZgN1vy1eyVy2Am\/rVYWZDytNsMpBgI5Cqe\/n6cai\/fdDm7RCo6BA3ZtzXgTJpFGbzSsQkXC4PRqze744RgQBUYTfJl6WpQMRIKPOky2ETt+d9r7jtoUZ4uaQZWrZNbxrDqTz8azDDdLiI2ok\/nvpCiMrQvEzXt4A8vqxorg8p8Pah3ObZaAVqA4hmxqqNiFHsBDKG5LFaOHgEghqHSWPX7CaDXcjS1ea8BQt0F\/5dBH+SQyYlPTHCgSrQj5yCRU1qhYHR8k+CWxoO8OZeCmMcwq962b\/UtQ\/7bW+fbCSrkTk3fJyQMj\/YkD568f0xLMimnGj3hhPPT0H3DqyzpJYaWKuutAYDe8dVECmWc3LJjFkLtMc1sSLgQCkDQJ7FILYXdB8uDKOHgJK1bMG\/4ocYnQhyQPd00iSzVrw1LEkVdyaFD0ec4rXGv\/twP1FoIMbAO2G\/Dc+1HKu1TGLWkMxOa9wANoN9wdF2\/eySlnrgnFBiu2CdMWYscbXovO5x8aX5wwnr\/DLx71SURAaHQY0e2oscY7JRHHqS7CKrXzR5dOLIdmCzyiz30tG9UWy2lQG4TtF2qu4AZxxT7Noys+IgD5GdFuejn0xjfl97F72OQ9Cn4Z98C1GWW65YGEhNMJ+Rf0b9JARPA5P4d8M3\/wj1xCUE6W\/yw09OowWKLC4zmk0YkgQm5\/djicoy2SxFQasDhlBguNTWZvdGr0i\/JuQ0NL3TMwLmB2NA1hQolDMIQF4OmbqUzBPojyKKXOxTfCPdCT+careUvTm4SU6HTRz3YbuykFm3B43udGGQKYwhmSknl\/4kou5MoZEdW1qQU6jbJMXL3kVsiKqOv3HrplhSDfsumneXGtJ0jrDGA8l5QFkf9ttRA0mloUl1Lm95SupBjd5NcICNDDyxHWoZu1xfZNNPiQS4SV3thCf61XmSYUCRO5eaSF9i2tLS95Jt1XWP9ELSVVHmOd6k9Q5kHriDeQal8F0miNFDXVOL0JObHEpdl7wNiwELOxDgI+suQ\/\/MIxYEgfHdqpnZ6NHZHaaOb7lDuaVSdlqTFMP4SScwQ4ijBUOhHLzlWQDq5ybLdQ3rf3aXDno1exbR8Z1mYJTlgpDPCCPR\/eQ9teoQ0uO4tWGRpEv0\/wRKjqWtuSyaZ1AEiXwlZMONivE2VHSqMvDqBK10qLRwZm9tjxp7pktWF5oJfBFTSgWvKHXlX84Uj+r05yPYHGul6JwTTxItfLq29DrC5U3uSHhKn60T5zxfcCOQjnsxQ116E1kqoSVSWWuDpjLzsK5ZFc0SMYCVWeKX9jitJ110RSgOY9s\/lwfgmJBlAfWATu5\/VGIoNYLsA5Y3nDaQwKhyPGRxMNgmbfFAcpS6WwOcBaXIzfn1WfIFqaGCuKREo8gbJMZ+O6F1HGb6zj\/Nn5sbOUgLhId3wXVxYV1aubdBet7+JcQnKmQ2mf2XinoC0kIvFxNeHbwoY6Lropm9MVZI3oBytG6RGee1+bzbO5iKb5fc4zUGTHu9W3T7IEL+iqBdqcVwxHKN\/iFOBS1Bv5zXK00duYqfvCWtpq6pwXDU\/r0oFHTBtmLs9O0We6FXlgDTef8w3zwS4yzBCKEVYURu7KMqK9ZHSiudpT5LCw\/wxk2uzzXZsbgaeaD6+5+2Ibj59G6dS+cCPYxasUPe\/cLh3vrULx3LEvbRyrgrKZH2Gg8Cu2PUCsGXaxuxCIQxiNjEpY3jGgd8tJ0WgvWsTa78YpKPSI0Cwc7HM5Y3aN0QFNpCfQ4LPjKe4qTzWRGtGc4eZpMhyzaZOVvRBw7Y8rWDu6DQHlxCMzUApD60YGaZAFE8AiqOck2HlC7DWV1QhUm\/CGmkpVZ8Up\/fXAI0LxMvUcayrfHCpcarFDc0xWyvd5Ft\/82GtlZfYEs30x2WgpHAWRQfb+EvhG94nKji2Y\/tKP8H7Yj7MmWBYChRF9KaaQ+e\/2133y5nTb2JqTFr0mEYgjXAEWPW+Ax8VCHKLA9XM19AeVA==","iv":"4cdb2bb86cde5bf10e281655540986b6","s":"e76430041a45af33"}
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