Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"34ee65342f5492acd4503669689544e3","s":"280dcdf2f811dd4a"}
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