Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
{"ct":"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","iv":"00f1af22fe9690287f191661aa747366","s":"12654d97420caf40"}
Share your thoughts. Click here