Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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q41O3gIEiDmUV1i9ahWEYQfHE5eaDoU\/oURq6eldejTxUIpwxK3AeO2Jx\/hPo43urunZIoUBqvvKgyMd57tIOJOmJHejW42mTfX+KrdQ1tNm48iendiwwitxCnK5A9JhcEDV7hnUKui\/zplPLKEYIklTBNatPs9eAYGQpcjBDadPfAUNWp5JvIDjAoYBZTfzhZZ5CZWjgliqDa6e5vMalWhm0Ye4mrnN8STumpLsaoXNkoHfkBx97yPir\/5cdUGI0H1ovhRm0KBodH9oAFkfTepuiulDx7np6IUW3AIKCBfLnupsaPN2ILPH8KU9QswnYEElAMkvj8t+S6JaYs5qSLZlIP+DUwfZQr6rnPQWHqLMpqfpRx9ZmhVZp86T1k9EADJ2NaXGYcfF3exCflrpc+8uZkpwd\/qoG1XG6AQ3iHovgzbGw8g8wAv0knEEVJXq4lEFs+PkZJ2ODydICqptFLZ9UnrYI0ZZaEP2psdfFVHuqX31uDwEM7qEs+OerKPrCTR7rLTve4CHfO6ykZKP9ll\/vJMF5lqt6I4u7I\/lmyrROOLzFFVWgE4+IU4D7v3TCuNfIOlfSfFshA2XzYwpLmdFSXOM9Qi03jy7i2qxdUGDnUrKCJObA2wIb0KQ8Qt5mPC3EoRpwSSVtTCLXC+KBfFoeH1ZyEqG8eFsesrGD4C26D9oJHM809LOP1H+dqouqPZyc4t4iLqw3ZBDN7WC6HfBcHnBbbBNOZCaRq7g4ZsWV+Xt6BFEjvhJskxygC3hAZTa4\/QU5ZODeTe0uAn3Grt0EzqNFFXzZdZYZevo4uReXFGbWrKYdbFuUKKdo6\/sMGUEovV3j1MOlHSt++fOfjnnAs9M8glPh9pBWDTlPIE1PDU4urm1wKUIUPEdPMLSmW96U03eTRDiYZITf20nmqEKdrnj3\/dLwqsGL0IQQhdPp\/S9xZYKJYGHRDDpYBg4fTVN4dcG5NEEfGgmTYHQScxBlBatG2y3iJMjguHuufrAO+2q7CIAa8bcwQZZyA0PIS4QW55\/GYu+dXKbC2n+HbK\/dGvdTB7Y0S9eC3bE1+94R7UnzzjW7cnackZ0EUAkskdXd2wG8VI6iinC5vID2LmSQYGln6A5PyHXc7nz4xhQrkFHxq6vHxYtJwRBg4tpiPfOmNtvvpb8BXCTUg5SYdXjusRQSF8aUrx3oejuNaxYsTPRSkF\/1DfqwPhj9KsLHhXnr6X\/RsB8F4D+PHXKTCaPQj78S6vnTEuwq0QoCCvY6Qcxhq4gpnEAibRf\/XRdlKP07tE3SxTFNUkGUR1Y1BV2creNmEYavt6YvhQeCYSwSC6iXJTxJs\/Q9k4d8jzElrlUe3X+OfY6Rb5KwwKuCQrkDou1aPCRrR62RPuSsEjsZkVluF6kvJ3VgHlJQWv+9blVXYOvVTPgaQK5mGRKRYX9hoaRGgKCkwyKdtKxJfaF58hJ3bUTr4j9d8\/wEzZQDcNE08GjASW1NPV1vNJXru6cmtg\/FFdfx+MQoN4vwedp7tHrgakW0LHYK80Sp547mSrAEwYmznpEw3nkFmdeISM2bAIAct8qsYHdUP0S399nB5UF1H5hsHhMxzV9i3kMbl5Qa2Du2EXMmEPNAKbmDdviAyk8vI9LwBRHQk+ocjw6bhtHK5YKEu\/yorTIUzye3Bq0rVfOH6RIpp41Un6BVOzhyMQMtssQaWiIwi38P8kAYds4X0aE\/jkmpniOLtor\/xkp6el2zYPLhUlyawutfrnaq5KfVfoYxgAu5vwbnXqQaqOHUzslvMvIp2i3JSdbECbzY\/3WOAHwJn+JUEG0ltNmY3Hee0osBQieajh6iXM3aRAYa0yFoYGPV38WYz1+gCBZuS1yucDj8MGKQZSZAHykCU08vbs7rJXWcVii8RDiARrWow0SXHUPNnxEmldFFPnOWCO51s2T4rO4RJVE\/9UXfpssRhJ+8B+tGCqvgGQag0BAt7qKMyc11mvUGi4p2\/384BlrDt+9yJn\/8wBQ3kYepPn3h14P5Y\/xWop7XvQluHA7CDp1g\/1wAX\/0JfhTg1wO\/+D3xLM6EzvTmKaO8yLVy6Lyc06JlTGaydURKTBaDDrUg5FpdyFZmjcoVPpOnv99D3L82gwBEIKZbhFneRuY0vrIKrQ\/L30KL\/KxI7is205hVctnlynwdE4x1jbKH0YohCZzCgfVz8csgvMhOTlnrrCVhgwNN5KXvyyS0\/mOZJlO2hWCUlTq1aDUHXWZPHRZvt+AH7GNIe5aIJENhcZHts48gWta83bOADHhuBCrwkCC7k1xUfhUvlaGN7GCSNA0yMh6gwsvk9OckvA52RRPXWqL1DginwIjmf95ElXTe0SSKasLdwn2GO9FcaEXJV5\/cRTatoImDb+9TqvKDJyuOyYnZfqgMuzL20L+UnnWuN1\/xVRwTvy3HllUvhyorJzEHxIYyuIakxVKbhlNgo947QVLp3EkrJMDJEnLsK+PcUsKnbAfBEEXvtOPKMJ58L9QJamM+vVBideW0ZsDs80POr+BCDSn\/hoGu3jMh8xljDC1k6z3VbHfApaTfMLe8BBD2LpG\/Fz4X9h1BTZrrSd\/jEaUuQFTfvJlHuxKZ6ZB\/IDTTXGdHO4kDjhYgO\/k9Ae33tVrZUOeQNQeMNgQkOzXLBZW5oLIRs2po6mnFDQ2ZrVefMcxIHUc8BivEkIrICaUFGAP6OWXs3lZKPbNGTI9CUFMUU9bW1rwJz5s1abAaNac0JVdBQd6PDHuCZU7wYGQS8EKULQd4BCrilF8xCGOcgsrMlCo0b9tG56\/8n2m95s80nHN7+8nskTRw4xkUQ16m2SI9iyW\/KTZy6T5zkYCorRG7mFMzG0YttOxYIT2Y7uWqlwCLSUhIWII79Rvl7y1gC14YA39zZVzDqIZhUSFRi7qfcPDnFYwiCcS+UaJzIOg\/MqAI1Dz9Bv+yjHRs+GMcU7GRAVXDCypR4OKu9kv0gIfptBm3lbu8kALpXQOz79Em+\/GnHF37hIxuQQBG8TI1xVobcgEtHo7PpHXM2yPCFYcWKgxkbaFpDB6DywB01h6wgxsx8NhicHLm0iUNxWlsY+kbei270lHngvkmbzLd8MuggBjcYXnoxfJTRWl9aN9WbHJycZTDBuQSvEBBuxU\/Oh1H2cktRcZzXM1oZK8bm3eTRlPfAPuN1ihiWxRxaDvrAzY9NzZ\/PatBy+wqEnmHb8HRY7U1Xjtw8D02g==","iv":"e36319d4295418928bfd33cd3eb1b264","s":"4ca3f9874ad7787d"}
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