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Events/Causes

Market-specific celebrities and nuances help locate luxury consumers

January 22, 2016

Modern Luxury San Diego Modern Luxury San Diego

 

By Forrest Cardamenis

NEW YORK – The key to reaching luxury consumers is understanding the nuances of the market, according to a senior executive from Modern Luxury who spoke at Luxury FirstLook: Strategy 2016.

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  1. All eyes on leather goods in fall ad extension from Louis Vuitton
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  3. Estée Lauder completes Fragrance Atelier in Paris
  4. Lexus releases custom marketing tied to Universal’s ‘Wicked: For Good’
  5. Chivas Regal partners with designer Gaurav Gupta for Diwali
  6. Galeries Lafayette sets date for Indian flagship debut
  7. Heritage brands maintain top spots as luxury growth slows: Interbrand
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  9. The Macallan, Sotheby’s auction rare whisky for charity
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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