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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  2. Kering regenerates 2.74M acres of land through sustainability fund
  3. Soho House announces plan to go private
  4. Patrón, Boiler Room embrace live music
  5. AI in luxury hospitality: Keeping five-star service human
  6. Genesis rolls out lifestyle goods collection stateside
  7. Bentley gains new EMEA comms leader
  8. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
  9. I⁠nterContinental New York Barclay receives historic hotel designation
  10. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
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