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Nov. 27, 2024
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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Luxury Unfiltered: How empathy can save the luxury industry
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  5. Saks reveals festive window displays
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  7. Stuart Weitzman appoints first men’s global brand ambassador
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
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L’École School of Jewelry Arts organizes ‘Paris, City of Pearls’ exhibition
New study from Cunard points to cognitive benefits of slow travel
Frette launches product collaboration with Portrait Milano