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Advertising

Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Luxury Unfiltered: Luxury’s silent crisis and why client trust is the new scarcity
  2. LuxExperience cuts 700 jobs as part of YNAP transformation plan
  3. Stuart Weitzman’s fall campaign embraces New York City
  4. Tod’s taps Xiao Zhan as newest brand ambassador
  5. Ralph Lauren debuts conversational AI stylist for app users
  6. Mercedes-Benz scores world-first vegan certification
  7. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  8. Rare Leica with history as papal gift headed to auction
  9. Urgency for luxury brands to adopt mobile clienteling
  10. Trust starts at the factory gate
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