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March 16, 2025
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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. The Luxury Collection partners with nonprofit to advance culinary sustainability
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. BMW of North America renews BNP Paribas Open partnership
  7. Porsche posts 1pc sales decline in 2024
  8. Audemars Piguet ventures through time for 150th anniversary
  9. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  10. Gucci names next artistic director
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