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Jan. 12, 2026
  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  3. Christie’s promotes luxury auction sales lead to global role
  4. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  6. Lucid, Uber debut autonomous luxury taxi service
  7. The 1916 Company enters preowned luxury handbag market
  8. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  9. Chanel unveils new handbag campaign starring Jennie Kim
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