Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
{"ct":"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","iv":"114444144b9b8e49e51b5510398184dc","s":"68dd04644ac2b896"}
Share your thoughts. Click here