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Advertising

Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. David Yurman COO dishes on the new luxury business model
  4. Ex-L'Oréal exec to lead Stella McCartney as CEO
  5. David Yurman thinks globally with new marketing communications position
  6. Guerlain launches campaign for World Bee Day 2024
  7. K-pop star Karina becomes Prada brand ambassador
  8. Dior selects new global ambassador
  9. Dior charms shoppers with Lucky capsule at Harrods
  10. Chanel reports 4pc revenue drop in 2024
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