Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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