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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Luxury Unfiltered: How empathy can save the luxury industry
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  3. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
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  5. New study from Cunard points to cognitive benefits of slow travel
  6. BFCM spending poised for record high in 2024: Deloitte
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Stuart Weitzman appoints first men’s global brand ambassador
  9. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  10. Louis Vuitton celebrates Discord anniversary
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L’École School of Jewelry Arts organizes ‘Paris, City of Pearls’ exhibition
New study from Cunard points to cognitive benefits of slow travel
Frette launches product collaboration with Portrait Milano