Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"d65db0805acc26a8475103eea058a426","s":"0496816ce53eef62"}
Share your thoughts. Click here