Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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","iv":"dfbf0a7082e701ca72d9300069d4bbed","s":"020c7540e72db916"}
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