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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Luxury Unfiltered: Luxury’s silent crisis and why client trust is the new scarcity
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  3. Stuart Weitzman’s fall campaign embraces New York City
  4. Tod’s taps Xiao Zhan as newest brand ambassador
  5. Ralph Lauren debuts conversational AI stylist for app users
  6. Mercedes-Benz scores world-first vegan certification
  7. Balenciaga, Lamborghini rev up ready-to-wear collaboration
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  9. Trust starts at the factory gate
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