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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. David Yurman COO dishes on the new luxury business model
  4. Ex-L'Oréal exec to lead Stella McCartney as CEO
  5. David Yurman thinks globally with new marketing communications position
  6. Guerlain launches campaign for World Bee Day 2024
  7. K-pop star Karina becomes Prada brand ambassador
  8. Dior selects new global ambassador
  9. Dior charms shoppers with Lucky capsule at Harrods
  10. Chanel reports 4pc revenue drop in 2024
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