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Events / Causes

Luxury is overpenetrated online: former Saks exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.

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  1. Diageo creates world’s lightest whisky bottle
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  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Silversea confirms world’s southernmost hotel will open in 2026
  7. Heritage Auctions to host landmark Chanel sale this spring
  8. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Dolce & Gabbana debuts Devotion fragrance film
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