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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Blancpain opens new US flagship
  2. Shangri-La launches ultra-luxury hotel brand
  3. Giambattista Valli pop-up goes live at Nordstrom
  4. Zegna, Art Basel ink multiyear partnership
  5. ‘New Age’ project from Selfridges plugs emerging artists
  6. Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’
  7. What to look for when buying your first luxury watch
  8. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  9. Kering names inaugural sustainable jewelry design award finalists
  10. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
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