Luxury Daily
The authority in luxury news.
Nov. 9, 2025
  1. Branded video episodes to increase mobile engagement during holidays
  2. American passport slips to historic low: Henley & Partners
  3. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  4. Kering, Shanghai Fashion Week partner to support emerging creatives
  5. Moncler x Donald Glover hits stores
  6. Burberry unveils festive retail activations, holiday campaign
  7. Bentley producing world-first luxury SUV
  8. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Italian craftsmanship, positioning will keep I-beauty brands competitive
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Branded video episodes to increase mobile engagement during holidays
  2. American passport slips to historic low: Henley & Partners
  3. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  4. Kering, Shanghai Fashion Week partner to support emerging creatives
  5. Moncler x Donald Glover hits stores
  6. Burberry unveils festive retail activations, holiday campaign
  7. Bentley producing world-first luxury SUV
  8. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Italian craftsmanship, positioning will keep I-beauty brands competitive
VIDEOS
More Videos

MORE IN Advertising
Audemars Piguet goes global with new boutique concept
Bentley producing world-first luxury SUV
Mackage drops latest ‘Protect Your Craft’ chapter
Stuart Weitzman links with actress Keke Palmer for holiday campaign
‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
Belmond announces Paris to Amalfi Coast train route



RECENT ARTICLES
Kering, Shanghai Fashion Week partner to support emerging creatives
American Express rolls out experiential series at F1 Las Vegas Grand Prix
Audemars Piguet goes global with new boutique concept

Mackage drops latest ‘Protect Your Craft’ chapter
American passport slips to historic low: Henley & Partners
Breitling expands NFL collaboration with capsule launch