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  5. Cartier opens boutique at LAX
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  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  5. Cartier opens boutique at LAX
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Annual sales at OTB Group down 3pc
  10. Range Rover inaugurates new lifestyle venture in London
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Mercedes-Benz paves path forward amid rocky earnings round
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Veuve Clicquot debuts après-ski activations