Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"8d468d62d1ac0e8e16bd70dc78187d37","s":"b44ff486feef6d05"}
Share your thoughts. Click here