Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"f51914b34ce9185d9a4820aa869a1a57","s":"8a78d2ae3201acd7"}
Share your thoughts. Click here