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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
  2. Blade, Equinox Hotels team up for US Open
  3. English footballer, Louis Vuitton ‘friend of’ Jude Bellingham centers new menswear campaign
  4. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
  5. Audemars Piguet acquires majority stake in Swiss watch component supplier
  6. Diageo details CEO succession plan, appoints interim CFO
  7. Kering strikes deal for 30pc stake in Valentino, releases H1 earnings
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Genesis spotlights GV80 in new campaign
  10. H. Moser & Cie creates anime-inspired collection with NFT brand Azuki
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Blade, Equinox Hotels team up for US Open
English footballer, Louis Vuitton ‘friend of’ Jude Bellingham centers new menswear campaign
Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus’ Paolo Riva