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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Global demand for luxury hotels outpacing supply: JLL
  3. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  4. Rolex Awards welcomes 50th laureate class
  5. Loewe names 2026 Craft Prize finalists
  6. Belmond partners with fashion designer Thebe Magugu
  7. SCAD lands $10M jewelry program endowment
  8. Rolls-Royce drops in at Oberoi Concours d’Elegance
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Luxury on trial: What will stand up in 2026
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu