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Multichannel

Times of turmoil provide creative freedom for brave luxury brands

January 15, 2015

De Beers diamond rings De Beers diamond rings

 

By Jen King

NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.

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  1. Prada sails into summer in new campaign
  2. DoDo reintroduces namesake with ‘Nature of Icons’
  3. Mercedes-Benz appoints new US CEO
  4. Acqua di Parma opens doors to Parisian flagship
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. YSL Beauty to launch fragrance activation at Macy's Flower Show
  9. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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