Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"7a7be87630db4fce876c80fbb3a05c76","s":"0358974545d12c28"}
Share your thoughts. Click here