Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"9c8c01effcd6da7433390a51688050c5","s":"3a0eafb5da5508fc"}
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