Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"50cb77d3367a80795ee0761c001e6f15","s":"851677650a65580a"}
Share your thoughts. Click here