Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"54282e47cc533ee3f3dc469f0580ab99","s":"d3a1399e03f6430f"}
Share your thoughts. Click here