Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"34e4b9bbd853f8a749c65bc5e2a131f9","s":"ca0649cd99ebb746"}
Share your thoughts. Click here