Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"969ed8a9ca206a8a63704852bf3b7bb9","s":"1b7dc6b77ae57594"}
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