Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"6e1f3ad56fbb27ae978b95b078a959d5","s":"7fc7245e49049316"}
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