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Dec. 3, 2024
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Marketing

Top luxury campaigns of 2023: Vestiaire Collective ‘Think First, Buy Second’

December 26, 2023

An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Balenciaga, Lamborghini share codes in fall collection
  2. Black Friday sales figures reflect consumer resilience: Mastercard
  3. Shangri-La focuses on family in latest ad spot
  4. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  5. Porsche merges golf, motors at exclusive Dubai event
  6. LVMH launches employee-led accessibility initiative
  7. Bentley customizes Bentayga models for The Peninsula Hong Kong
  8. Global campaign from Canada Goose features archival revivals
  9. Maserati marks brand milestone with exclusive Modena event
  10. Patou celebrates 110 years with sneaker collaboration
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