Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"39c505d256b53d8e73047c4270d40dd2","s":"919ed19abc2d3923"}
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