Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"d2706dc0641f08348afb5564b200404c","s":"52bd2149d8994c2a"}
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