Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"42baca293524e4526b36e9244b034436","s":"25c47599a82b1aa5"}
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