Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"481f1725eb34e13a504cde6bc7e4d44b","s":"3a8896e16ea827fa"}
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