Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"fa066232a4d530eb8cf6eaf6d35d945b","s":"0e3ed429a1024881"}
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