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July 1, 2025
  1. Accor, Orient Express announce new exhibition at Musée des Arts Décoratifs
  2. Printemps unveils VIP shopping suite at Haussmann flagship
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  5. Jo Malone counters FOMO in new campaign
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  7. RH opens new showroom in Oklahoma City
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Accor, Orient Express announce new exhibition at Musée des Arts Décoratifs
  2. Printemps unveils VIP shopping suite at Haussmann flagship
  3. Miu Miu launches second-round summer reading program
  4. Mercedes-Benz debuts next chapter of ‘Class of Creators’
  5. Jo Malone counters FOMO in new campaign
  6. Flexjet, Ferretti Group reveal updated cabin designs
  7. RH opens new showroom in Oklahoma City
  8. Waldorf Astoria New York team reflects ahead of historic reopening
  9. ‘Balenciaga by Demna’ retrospective in Paris honors decade of design
  10. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
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RH opens new showroom in Oklahoma City
Accor, Orient Express announce new exhibition at Musée des Arts Décoratifs
Flexjet, Ferretti Group reveal updated cabin designs