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Feb. 21, 2025
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  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
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  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
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Mercedes-Benz paves path forward amid rocky earnings round
Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations