Marketing
            
            
            
                January 14, 2025
            
            
 
            
            
            
 A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron            
             
				            
	                By Amirah Keaton
	            
			      
			During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
              
              
     
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