Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"1421a9d0d285cf6ca35c02eae4b0c50b","s":"5514ab9f23acd2b2"}
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