Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"b6fea8213d701b30ab9074e9e74e0cae","s":"9971d04f4f64423b"}
Share your thoughts. Click here