Luxury Daily
The authority in luxury news.
Feb. 21, 2025
  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
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Marketing

Top luxury campaigns of 2024: Dorchester Collection, ‘Belong to the Legend‘

January 7, 2025

The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
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Mercedes-Benz paves path forward amid rocky earnings round
Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations