Marketing
            
            
            
                January 7, 2025
            
            
 
            
            
            
 The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection            
             
				            
	                By Amirah Keaton
	            
			      
			During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
              
              
     
            {"ct":"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","iv":"70b6a0a0f65d29d42b78e4ea3281d587","s":"188d6f5b939ad83f"}
            
            
            
            
                Share your thoughts. Click here