Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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5RGI9r9jAoMUpzUB+uOsirI9FKv3kkVyaaDswgzDHO2p1JIHqXYR\/Q4uHUXF5VhsjBGQkc8lg2VcDtMaYrwqoJvIiS5Trdp5OcxLgtpgL3UdBeTzVwuEszrzkkJ6lwXOcnMmCMt9EUp7wG0UsSv1asrFFGbLtxKFqyB2DeOAIh\/14xXG7RDGmunvsn6RlYSvRFpDI6DjLW+2br6GZegRAgQ4tEf064OpxI5VWaXkGlkV1s7Ylct5vh6A9C3wSyMM5bOkOVNZ3dlI+hA9bsrhFgfLPt4GwEQO+PSQEJk9Tq295OnbnpkSl8kKW409e\/gdYiMSKbXux7K2RYda4Jpi1nRkHbUpjA5yk38u00D\/q6\/9Wt0ytSFDF8hAwmdIGJHq9ifigLBssOlWk2ckHwOupXjwGE3hywYtHRbqavxFsIvyzDT8oCQ1iAWyeJWvLk82K4zIXCBs8YyT6XSQiZHOVy0thLfcg\/aDL+FR8WZUPyVbNwNL7pZ\/QJyDvZdo9lpYJ74T5JpY9Qz3wSHi+AdDAta92+Rog2eErGYc+qNuIloS0kMOyjgLQZWxLLNBIFsiPjKjeT9Vd86swWrpEOCmLuhTxr81YDuOVMH65FxBoKkmzY5Iso3U4QeYBBO\/koNYF+1i7U2hpCInyrvpVYnPfmtwnox3z3b3NPjVAv6f0zHtIrEm3oWs3k78pmefKYG\/jo2EqCMwYX50jCv2eqAbDnJq\/61pauReH3tOeiOalXIuHuHwAlmqgb9pgiVGuj\/NQdZ3HyzywBFnbkBMvihV7MZk5flMUL7wT7zR+i+a9sm6km5inHQcrDZnIQZcun+KAP\/UszLtTfTQMzGRnlPstDD6I9ztIQQEmfXogjATBJp11TV21+HjJFebi2EmJHoUiHuYYbIY4VqLJTGbmmom4D1QPWRZNKfklBQ+ifecC7ilq\/TVIvDaPD8qkG8OLOhq97gT4rDnml+yC2Rm8Eb\/jQHJBOojPRc9wOHN0Ww3DhFKFeG5HRiSVF7DczfoHulrwDlDZGIiCylphN8QemkBF1avg6+v8GiNwc2HwIaLQcVHMRYNV9zya70uhs7Z\/4d6GGBisZ4O904oHFzf\/jLH26ExgXnQErHJFGooBP0CpSofzX\/OI8xAt\/kNk8QN59z+cKhopnTA9Pf2bOT+F5kTKoidbQeBCcG1FBi+ceHhHXQ8IKdE1pWDHTBgvdEZm\/3fj\/YVaVI5QawxCvH7wlaKoWhFYI\/iZXccIWf8\/4q92FiO5medfT9CzE7l2OTdm1NAUcW9ggP3qyXoW9CzpBsYyIaeYGrPMdhb0c96\/0o4RbpeXQdfWlsNBb6mbunmQHUj3C6ekhxMcWr2sWc8vh0awWc4EadT6Sv82\/NK6XrJ4NOQHQ61T\/u+ikML7nJGacSfPo1MDJfW5IF+jZFk8yajhyorc\/xVFncnjebXBj1OnZjibYmgclWMFwu8XbkqX8sB9I+31bi3a2pxhYxbBX0MwsG2GHrmwoX7rU0MBxcEJvoFoU052i\/fukkQ+sJfn\/Xm+7YbtQ5iGfSsBPhzUjCIUYl\/1OGlyDT7TnXvb3b5lzJuDOmYKdbrwn8Cdr3nvBRZxv2g5gdSQzJ+cONp\/NwWab2yAbaD01rmMmG5O4vTA7YUJCBIS4VNvmEGL2ibSxN\/pdZRZgAESJJV64z7Bf57yoMK286jOKj5VIyrv+bxLR8peOSVQ==","iv":"74dfd578da1f3194589d6adabcf5da0f","s":"77e0e2b57440579e"}
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