Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"02b06bd614309a4dada6e8e7883155ec","s":"4d4f71c898ea734d"}
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