Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"c05d2e566a713d7cce76e32850579aae","s":"2701c1b06ab00cb3"}
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