Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"33c4609f24682efed2131aaf78e77627","s":"acbd0c230a353d25"}
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