Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"3ded3f7dea0f8e98369659139f9bb036","s":"be1d12fc11c0379a"}
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