Luxury Daily
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Feb. 21, 2025
  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  5. Cartier opens boutique at LAX
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Annual sales at OTB Group down 3pc
  10. Range Rover inaugurates new lifestyle venture in London
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Marketing

Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’

January 10, 2025

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  5. Cartier opens boutique at LAX
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Annual sales at OTB Group down 3pc
  10. Range Rover inaugurates new lifestyle venture in London
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Mercedes-Benz paves path forward amid rocky earnings round
Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations