Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"XVlLdFe8\/QP8IfNuCyY6RIihLZRWZkoKS\/gTVjoAbwdGUIB\/ONUt7rRBjcDB3\/TZgyRnYUAh4+vnTTZV1Lv69ylYI6mP94E4Wt54KixnxZcw5\/wmaZvovfjJUkM7RlgCW6CDEOTvQWB6m+YJ3oJixPBB1VjofdUMY+BiDiQcNOlFtSI4TuYtrdcDvqKO\/ettCDbhVqQDN93XMZ6PSAvO+WEfJxI12nTKhX1++oyfSWm04HCQdK8lqYH4h6tpXOAydKlsBdu2D8gwI6gBtlHU0NMlLSF7VRpaIphhhqr3uQlfdHby9vInlKdM2pvL8QV9OzQVkka6fzfojP9mJuCLBBjITmPeGU\/JcLwQZPkn6Oz7JKFmN+qVA9ryhoPFvfrA9O\/ZWPcUG+e4aDnXGePvBYie2E46m8M9acG40b+7wG82LwBOt7A45+q3Le+1+3NiH4G93uASdZQRQ+as4ZRPqRvtCpADxKtpSmOY86t4f9uQZ6G9SNM\/hyTjPkpuN\/w3rji4W8N3l6Ac9+g7JgPRg58U5Sc+tWjjimIB2QawafRAxcLVFnwOPK\/OrWU3SVlfkV9VRXypVSx2r4bnxKPHzls5XUZLzBf6TEUwkhj45bDViw1UnhYxmv41Q8NHMUZEbFLB6EBGIy7N7gcfIs30ZOH5AFyY+0vuikJPLDvwWEGG4kkPn+OrkuxgihtGWTEAHhVE0LwEip8ZbxfhZFfPc2QeRT4z3Pvq+J625QhCgNdpNNflREA8HUa3FWhis362p2KlTafrX8nAF8te3q59\/cTQSwHa3fFQWa1RMhe27fXjkVtMhCmrjT7IELkuWX6f3shoz0Ni+7kPwfl5OVyle0DHprqaqJOzPMG9IPAIaxUvg9\/uec2J3OaEC6TS4SjtIvcZz27Xwt+XSCzXZuexdwbQvB\/y5XefeNQ8m1qOUcJG2g1JUidWsLWriBgfdGkNLZ2\/1RgSYM1AER8uMBUXoHRgWQGK12EdmE5l87tvydN7BjZyCiCvYe+XepSura8O7cR8X5ZHt41sLioL1hyFD4upTflNVKd5+QxHvfqOhSmPRpwl\/HwxPDTNpWdTc+IYsHrj8peSQTuwaGUDC3vg7ehF+6VZoNTnH4dU1xuQPsHhKQ8S6PXVdmuLrFyF54cNe+TIvJBNJF01X6UFU9GCaYctQ+YG9zwioeoVHyVlbzTyu42NOE68hTkQCn+pBYgvwtLQX9hvPQ9c64+k+ZsaCQSbUPvkuR7Wd2SP40UGyCk\/LaMsHBZDs3DczP65LbrFlgg4xf47ZNLtOrajcyGihEwLX0T5ZHH\/rRWq7t+s36PmnwVikIHFCNJ8CHBaOSTuUklwW7eyhQrY8S5rAsh0krZtNOQaMCJdJDBv0rBVzAVU8Xf30mEFABaycTv8xhuVmC79SZ0sO\/ymZWE3x27f1ggRVZAQhsLrPZcyFMKzxcMarVp2cPbLcRptw+67RCLnmsTwGiTU\/oK8isA8XA+u06DulgvxTd8ArWqjq8NMsOYPaAoNU3fiFtwOUIpxBCwfg4QBymyYRzAKIL26m+CORmjukV39a7iIweWmq0LwfTtOmw2LsiCn7j3OK4Qp\/MRy1q8W8SIU3xLwIG6M91b2U0\/ySuZi6FjdwKLzNNxZxNpAj2zMl7diuePRjYLnRynopuJEQ66zpuRFnESv2KvjJu8yDSyKpY7XIgutkfGqm\/QG2mug2XBgnPWJotNZLzi+YhHEohM3uKaRirEn6YNAfYFPrjAdKDPXNs3D1s0pdvg4cDwaIR4j2WLySDRXYeHA0Dz\/2QrZ3iXVTpHDdYKt\/LRJR129smg7DHHD5QawBOftiDRwW3zJHfatXIgf4pr2e9Mnox9oOemqBdsFdHoea62krRYptrAqMc3x4XjZJJsHaJdCI09ST4oS80nGeQsoZhuhfmGcW3JEmE9bRn\/AT0X4HHb5UrtyBYYYkbfDSA\/xvyKsdnsdnjrXUXV0OUc8mzAqLOzZm+u3yHA8L5KfIz3QCC9QlB40xubTJng7j+6uYGR+ziZMrGib6EVVhLnwY7ByhabXyf\/r6ZBFajR+QavJ+\/c+RlBinZAeQlc\/PQrBDm5qYJc387qwx1fODzSjTm\/z2t51KVBwfEqDg2iIf01GnnVSfV1TQ95yfwVQF2NfFXjOoAGtFpQRMcLrIoirhOgZPRTjRgVMXgIBBUau+WV6ME11yi5CWsx2c04DSU+BQb3WnPnN+gS42FsvuN+soDWrQWZxilSuqWLizAjTYGvz8HQfLsW97n3QUoeX4bPJdMKQQGXNLUDqFCodYfCM0JdImB1nhaSI+QDGMQyL1aHieKcoRDhynVxl7t5Hu8GPOPsGk8WZcx\/a7oHWU3SGTTps0XKN68Wt1J+AUH5Nr\/1+PH2Uzr0dxGX5FT5TngU16hBnIBz1P2Fjj+NZ1u6mTyBqkbzqG7dphkZyda+uV0qESGlBuujNk1eA3DMRatxEjxyYeIuWPh+jSsFTwlrvdA3BbrOyoKBnlYvFm\/du0th4g8E9OEjtChRpl5R1Oz1Ggyc6il23QXqTTPobUEhcYNMkWTUCjLtAqwMTqoxPGK+D6QwSG+gdTfSvEfw3lvWlAhecKM\/rGxtNaf4n3mLXKzPv8nvKSb6r0EPlkn7FN2AhEeolqwx7eQdYdfWS1CBDENv7NRTVsIBjU034Wcbn90gkVCJEI5NHVVqrHr\/AxAvmek1Raj+JKPZuJyHBFWlE2dYOhEgMr1SrJ3J9hJK\/zvXlL0\/GPKKex8feaAQkkOiR6nhH71uxNMGiZVg4cIMVZiC6cTX6lxsKbplTgigO7kKSeos+dOimB0cZmGm1VFb0Au3d12748PIGUWrNjlCLicov9SigLQO9BZoWKVW90Uq4f8R6N2RnxpPFgarPuiM5RbCkA\/S4JNgkL0yKTyax\/i7a7Bw0ijhGkHlzteuK0e1BVit5X30ZyvF3or4oCDnYC1QyWDGoMFjJ0SGYI80zZQWN\/JsMeGnnb0eULqNGSaV9ykXGWIjgRQiIAhC+pAuhPr08hIQupWExqKh0aKGdlHnU3Bc5e1uByUcNzJIGWMGEeVz6uMLN3wcaBmT4F105puU6Ac1W7xMPwU4ARylWXGA0\/O5IBJXrGYiEmYEl0RBu+El3oMDMV6IFtPwccDi4CWHEdn0Thams4gDYtqG8TNaEOYrZHJhbJS0erp4qD20kwb+SWBTPIwHx0ZJzUuBe3fe++Sh79PrM0oRNs4IvX3dKV4BW\/odZ6T03V2w9ugki\/0npdzdrvdvDZxGcTlKMwWkFeEGWLCxVE7hEYinNBaIVWBqM7MkQyOPDMPLch+pDXN7EiaggsWLXB8NWFnVa5ACYlbZRvbAtzdQI3bT6GvOYj\/UWMcPMv6zVyUjWSH863bvwrhZRsoL0N6SCiu6u7SPSBV2H5i28dSLpkqcBccSxagRGdprgz3K84apNtrD2MF0jalaZ+nyZyt3EuJd6k3rD+dyTfhxnb750NW1osWeI8\/6H8WRriKtq57UZh4k2UysU4eeAojhATJx30bHBQE3SoNWgvkM2vjXo8uaAgJvW3IcrDiGxPphkPEKs24iEOvNNFW87j5MGTfwZL7tBls8UbvfKvfscDrqk2Hns5opzE44sIH8HTdDsJeNSR0AEpnt7a2wueBJxqYheXZbSythPloYi+lEwHIlhrmfgOfbr1ds1KusR5Q+Vee7iCbus16cmbL9A\/Zc9gy9Y2ATBol77QCNtunrXLqcfiCL\/TWPkdc+rlhMaQjhNwhIMDPEqqk42y77i8HQljWxKLG4QfljIzG\/fOAszDgstNovPblUj3FrpgZtRaVLXm0wchz7F11dAnpNfrsbBCgFw7Nhd5ipDGTvba6K+UlWg6u43wuAfA2CGthWyWnZrna0ebTnle3HCfQr5jBZBtHcXu1A\/\/3LLy0Lwj+JJWg63htDN5IWIzfQEiPZG95PoUFTT8thjFGn9qNlSHHGX2JxuYH0rMjD7g0eRgFKatQDMjqhwsFUv\/sn3SZelrLllSxZuuVWVgwlErswoIDfFrJrWHxcjHzBxdXg0Z8fzj6t+SI6l4QcWRaAlav6pbFRk6oEJAx1gQHJEFA7wrSzELinh31sWhD0RQhese\/yNFLSxfjk6mOsxsTSLlMJttFuiyq4r00VKVQ4+65sSbu49In6hbXm0ocXF\/6Z0HI5aOVDa4fix7kZqyzQsJOwoL6+LyEmSUYCIO\/VErPDdjmjiVGBxMj5Wq33nuda\/B2jYmqY2CZiLJpzq\/lfed7N8F5qAPGjRlnwRg2S0hkoZ1zQTUTLknNcCscXr2pNSbFVj5+kOXkGi7NHhBHhisGQ4B6\/TydIeawbzMUwPU5nxhdcRwmbNuDaV+\/GavHJMS8CUPRpxeX3ljGS8kF+iSj51xSXmNLO+YpC39By+haOmIY62\/x16gxINxTlP0gZvl8WRlUQe382ubC4o98ebevk8UJ8Ku0W4V8wN3xRyhRGqjOoD3uqJ7WnAiFOw+q2kGbCLpDeaso84lzAy2tvPjOMPkbfrXifl2wEjPKBLwB2eAqUU41OtoEDOuNlJliIaY8qUL+06L27JaD+ldlZrSAfPsfsxncrFfwErvfmGgZMoyx3D0MPvV0KnD1\/5CFI+84yGj9cBC2wblujs9hnuKJSkA+YL+t+\/Qcp+9\/EMY4e0q2PwozVEiD7hI6QEhfptTAh7nCCOt8\/JGz8hLf2bo6ghAobFgIoL6y\/3Cj8XuSPvkocOZ71D+JAvXf28rQMK\/XL4qYvSinZj0mWiMN6nq8Ro0ky6APVWKEZdtwbewf9qD6XYMCVGNE+fTIVKUkQJvuTx7oROQ6Qkpddwsyolu9aWK6qJbw\/Bvndi8uBm0Pdu6XAZ2SNbZWdL7NLh9XXH98pSrhzCJu2DtxSjcZhOItpc7HmvIa9dcTIdgaDyf5vil66ZqylrG8si1SyG7vcy3UAEXs+jpVtrtUmD51etAf690jG\/8lGT2L8U33SfZn7iC3e2HNmfAiNrPFZaQ9GbJ0PBVEDEZk2BVae\/3\/gMKzVXFMuu+o7j9pho\/liBYppDKeRtDTCdkpqoXVF1K2LKp+1r8iOYINvSgyGVpjZCJoSq8mfJI+Pnq1elc8eO3QJGoiCwgKDQKJn2NGs+xOpZkfsreR8OJ09IV2qBJkX1NSVuycKHexMpz35vZGwaOIh\/Zr+ZcScptONVlX3CYFSByC5wkOmiVJSd0FJm6bxnjpVYIAAd5mQM\/fCam6Ym8eWSK4VWJEFpp+54I2XtDQB090xoSmM9\/VljQu0qvDcocvDae9pIzPwnfG+DHHzGwO85T3mUIViXTxf2zjxgpf+WiG6TsEK4nuQazBFzo2p9y+0xz9WAjUvAStclUhBXQyZ\/tDoQQCR8FQvYnUH7wmMEOJmcOTD34HQvfxxrSTwOBSvvGk4D\/pzL3EvtVmhadIbjHQrRCvpMGzMlAdobComlZw0jKD9hSYkfovFzyh8LjIiSIfSSg0lsnqqI33OcM5Jn70tgZ9clP1lqeAyO0skBUCTsqjLg\/qMwvNuw\/ixnPf5ZgkxfnSxgFPAcX+CanqK61t1ki0\/38tPLd58S7BRO1gQIyLh+P2\/MRb34\/mSoEvBrki67jWBY1t0GApGBEFMtz3EFGTWNSQKyHl0wHaOZ3o31APKOzAO1iyawNLKd0kqKm5cNyzrSU4L9\/08Ar16\/O2+X8wKxWY8JD8fN7PPU60SPWf\/RhS2ghZEWJu2j1Opqc8vOTXUp5h2Vwd1AWOy0WLrUEmkIc\/aYNHwI85dvR19JYtdZZSGfGOMxOko95DhitWG\/IYjZpimlkvXMVOQe1IxSKd9DYzS+rsyvgUtXNs1XBLb1Pf\/p8s6I3WBIBmOl+TcoHwRwbY8cM01gLJF\/t+IFIG3FLdkE6XmrOG5TklHKUqCKLi2xrJO0hsRUib+HZaozf6rjPn0vhNr1ZrHSpzGJGEGxaP\/4arRFyfchPD2n4HLcUvKYz48ucwZgotoI2hFr1NGEZYYkSbYowRXXoB2NaEKplVWcJ0TORhh0JLgzX1BJp6aDd734Y6dpkbzEELZZApkm7m3lhxvPnG4tyChyDHVbmMysIrjhsYxaKFe63j3W0Vi\/v+84uONbzWeNHdVCwb4sLD88J\/52GdLu6wAljQSicQ1MEBvQSUtJeeHk17ocarw8TCgQPjW+YypVGIt\/JpXiZ7No2mrmHzzTbKOn9onxq\/T4d3FtWlhakmuHq\/6L+LMIXUkyhuU9znY9eEK0Bv6fmu7hlTbBWzWmLUtpHyQELLdim0ZdvimPZPK2CvHEVnugMp8NeAwjZhDCtOQA30rVfN2u1iq2tgLOlYITH4lLmoItjwIGXXmmgs2ko\/RsmvwqlnLH36LoOhs4L4momSntbOLyH83QEMwsW7rW+Ncr8km3rVCkXrRVocxbuTLLPj4QE89G4rbogsSkG3lUgIGgm1M+BzkgYIFc+0jumt28B8Za9HrjkPvsj0omLadXPFA5oKWxAdzL6s5X5mvTlX22CcqAyx\/FhcJ1Ilq5gq8cLrhBvQfYSb+taetaRCxr2A+oiP9pYfoCrYCIcncoFwoTi2+dy3Z9aW6tgYO1TrxyqA==","iv":"eecd01c36fe1a812a90ca0e6eb047e0b","s":"862034142cadb3ea"}
Share your thoughts. Click here