Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"e894badf038acbc58996ab6959ef7866","s":"db79ad44b9f9bd76"}
Share your thoughts. Click here