Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"dc24cf612540bd4083711734bbebd53a","s":"68036a0d23c339e2"}
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