Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"a50a348efd61d2bf155e244478adfa50","s":"c34e67c05ea7f308"}
Share your thoughts. Click here