Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"fa1155de8538e010ec68710975ac9679","s":"3bf2fa1563e21162"}
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