Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"732b014b382049cc4e0a2d10e50608bb","s":"3c77ae472dd3e9e3"}
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