Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"44d439886db761384a47324c2863b3ba","s":"923568cf84459fe4"}
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