Luxury Daily
The authority in luxury news.
Feb. 24, 2026
  1. Bulgari signs pop star Dua Lipa as global brand ambassador
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Luxury on trial: What will stand up in 2026
  4. Aston Martin to build 45-story residential complex in Brazil
  5. Singer Olivia Dean fronts latest Clash de Cartier campaign
  6. Omega closes out Milano Cortina 2026
  7. Zero Halliburton focuses on roots to fete 80th anniversary
  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  9. Pernod Ricard flags first-half sales decline
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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Marketing

Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’

January 10, 2025

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Bulgari signs pop star Dua Lipa as global brand ambassador
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Luxury on trial: What will stand up in 2026
  4. Aston Martin to build 45-story residential complex in Brazil
  5. Singer Olivia Dean fronts latest Clash de Cartier campaign
  6. Omega closes out Milano Cortina 2026
  7. Zero Halliburton focuses on roots to fete 80th anniversary
  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  9. Pernod Ricard flags first-half sales decline
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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