Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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9+tpQoIYWdnwoR4XcQE1dSVdauqz1L6dUUZDBCg+muSvJvscnlvFR1yywsmKmnYW4uHWTpk1RJ+Qh0tam1kOOQd712BF7+hagn4NE2bXObxosufsZAx6AciCmuaFGTSpEf5HgB7nhbdcsyy4qOttADu95H2D2oS\/PPNElAeGyAyKQVaDcowmMhhrcmQJZYKyNDGP1DIAjfPz9KLi4Zr80gujKnMWv0bY97SabtFAmUQAYBbw1xDvaBZvJJDODEyDyN5IOQZcziS0U+HcpTyJqnqM+B28hcOX97PjR1Mwfc\/EJtj1vWAFSQKvtyKM\/8eG9DQdgwcvqQqO6nLK5RRAPU6bqds1BVGfC7+WZwMp1YEh\/9h5R5SClbHeL4bjywHkF19I\/a2Z2zlMz5ZxySxrxu9SsCkYcLg9tiGoWeH8iAEcuAjQq9NWpK2JIHjQBJfRX\/MhkSnXVxlFT34NlbKwHHrC1E7+YP7XcF5\/mYTEKHHPzph3eB2E7ptmtSY86Y9WXtcgz0EWMeOuTtmcF37vtfN0BEV8kGZ6SRuxgkrcahim7fUyH4evno7rgJBPs6C2t8jMI3FLdMSpq1Fj8IzQX4es7GKxPZrXXmoOzpZgLAbgw5L4284Dvj8mrySxMBg0POkqPWyo3Cb+5LxljhoimjTnhhCfkjNn7R0EDsqxH29qSQ8F48a4\/hoaoVLhFUBocy2F3e7P24RPPYfqo38Y47iJkFNmsNJI88fJ0Ox9Eyn1ihwyCPD4nY3nhjN\/QRA5fjtMvJI8rWNENDobWAcYyR0gBNmkw1i0Tqd6eyekSySRVUts+6s9MkyWQnLyJ2v743Vh\/sgVJXfD5g4ODbuJ00SunxcxzurGbVA2HW4p4LO76pHfUovwH\/KZcaeMCG254YAEKgM4INtwz109H31LUkNn3a7i06VS69P218E9mVl7Ow0fMf5O2RvmIk7pArwVoZeuAa\/SsS00SOwWkDQ489U2A\/8ngQtvkfKfviab2wrWn6\/k\/nqfu1uXLpkH8wqekndFFwaV1E6vWTLxFtm5n0KVd1DSt8+fRfcDL5\/+bvzayL+Y78NmqHEpkernJp\/10xyIzuqy93BjJxiYpWM22P63vvHUHCUuQHhk+5TsIuu7sHSwjbRCxIYwuTpXUYlMA1aQtgHPvpL+fl9\/IqimfddSPFSHLRvuopi3kmmOCaHQH0v5sTSbiRBFXOJ8wB9HpPik8pcnvZyy+gG3d2a79SKSkf3E\/eBmNGPps1s3Salni9qemyA2moE4pbd1jarlAj1kMuLPUQVckdFxUxmAUok\/jiN0Mc2xR0CQt7k+XJXTfuZBlQd3m1+GI7p7smr4U+miLawASs2EPnYy2tGn0otS11nsrdixAHjJ\/F3Q1ncnezKg8SVnfcaPu3Z\/zy3vRUXxhtK+FNeDRa4OwzS3ghpPZ+Fm8xfYFiBGZJDV85he2NYHlmzDRCFHOG2rGGpty6yoBZjsuhl+xDem4KSR9NR7W4xh64KCt46o0sYuI+CqNCZ7GaD59hjsBydcZWOPJRYHAT7H+MIMp3Z83MOMr1kyZolPDm4Sfyb\/OrRFD1tU4BKMeT3Q70\/bzgNHp7PkeHZm0AoM2Y2ZtMAoynGgt3UTgq5j+OmFwPdOJwPPJyzjBVXO1MmSaGI2wAX05GomM1ReSPftayfeipiz3iFc9I4+ByxIAJ7t+ukHrJyR1MPFFTFl1g==","iv":"d6105925a54201221da7b1efc19fa370","s":"756bcac14a1857bc"}
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