Marketing
January 17, 2025
A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"ac848ff8a004cb6997c4167845aa0f57","s":"fa075da6ae2c8319"}
Share your thoughts. Click here