Marketing
January 17, 2025
A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"20391105734124223c722e5a400b3403","s":"b6f00a8815657896"}
Share your thoughts. Click here