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Marketing

Top luxury campaigns of 2024: Miu Miu, Summer Reads

January 17, 2025

A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu

 

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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