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Food and beverage

Top luxury campaigns of 2024: The Macallan, 200 Years Young

January 9, 2025

One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. U.S. luxury market a ‘bright spot’ despite tariff challenges: J.P. Morgan
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  3. Diane von Furstenberg named Icon in The Time 100
  4. Louis Vuitton opens boutique in Palm Beach
  5. Memory defines David Yurman’s holiday campaign
  6. Burberry uplifts check scarf in new portrait series
  7. Aston Martin confirms third branded residences project
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  9. Fashionphile partners with Martha Stewart for holiday campaign
  10. CFDA Foundation, Bezos Earth Fund foster sustainable fashion
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