Food and beverage
January 9, 2025
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"ebfbadb61dba27e5aae3370bd2a7a4fc","s":"968d3c62a801da79"}
Share your thoughts. Click here