Food and beverage
January 9, 2025
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"29d57972b6baf99e84ab3596bbe9a468","s":"8005c305aabd8fc8"}
Share your thoughts. Click here