Luxury Daily
The authority in luxury news.
Feb. 21, 2025
  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
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Marketing

Top luxury campaigns of 2024: The RealReal, Canal Street pop-up

January 8, 2025

On a street famous for its counterfeit offerings, the reseller is bringing attention to the need for authenticity. Image credit: The RealReal/Olympia Shannon The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Veuve Clicquot debuts après-ski activations
  2. Shiseido furthers ‘Potential Has No Age’ message
  3. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  4. Cartier opens boutique at LAX
  5. Off the Cuff: A Q&A with Bergdorf Goodman's Elle Strauss
  6. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  7. Mercedes-Benz paves path forward amid rocky earnings round
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Annual sales at OTB Group down 3pc
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Mercedes-Benz paves path forward amid rocky earnings round
Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations