Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"619e33745e8b7f87c309351d9e3e340a","s":"d0f936e6432b6e6d"}
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