Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"871ba636a4b6d007865f5c9b0257501f","s":"fd3b00bbc379c041"}
Share your thoughts. Click here