Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"34b03db50147b2b5994d626343673582","s":"d254516073cbee28"}
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