Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"07a55eaafcd07e369dc1be44e3eb62e7","s":"268f7f626a167d6c"}
Share your thoughts. Click here