Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"cad88bcdab3fb9cb07befe3b7c8f6b45","s":"d2a4362b04f02e3c"}
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