Marketing
            
            
            
                January 8, 2025
            
            
 
            
            
            
 The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon            
             
				            
	                By Amirah Keaton
	            
			      
			During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
              
              
     
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