Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"DYtdPbSLQk8tkuJcTZFTOocPIJjE4JeyUghd83PmNDYS0l\/uS0Ver8PtwypevuospLYIb8kILd7Kov60Ul93wRgurCWGfufnoB9QOtdy1IeomrgueTvwbb4TGnGeDafIdeXF+g\/HvXekDsD1IVhQx9aFxSepPFHSoVyUjD9JXTYUFSDGJGjxGRnEoPTVddwuY9fxWw1yyXXV20Q67bqrPmxWmyJKyorKnSAP4lIPa22tJB\/rc6\/vYO\/d0fc9XkgtcwBo\/O37lmnvH72ZMrk9bNq+xXZJMMwIikNFmiYGj0oMmlOxxHFQ5O7faR6\/gyVF9aIRgLY4yD6MPNlGx8XfTz6qcPwJp8S39GwRk0p1SPl0YOTRSI3GjZ6vtinxKwLR\/M0resyyHLi9pdjrBp7IZ0\/CkJOp8D\/UXsHxqzdsgVkl\/TSBTLZnkLWLbrKlm3PEhZ+NpO6fUcjoSZQZd1KtqHvqkbRDz6LDUWgeJhmz9JWL3gjf5eS6j3sUeB1WhS1koVpxZTkiaEDwJq\/zbscVZkFX9TxDLCuzV1X6wBvkaYaBg2dWHZbSeleP75Xu8e\/EzAHpnG04CaWhqYBB3DWaO5B0Q4xVxuBfkCK7k4d0E5gXmi3K+nMSwt9G2RoUgY9UBDzqp76PXyxXGNyAEYT9ZgPETLh6UieL9mRsfvszN1+Ie4IiwVs82dSH\/OZ5GlPSKHw7U5bwrXtBL3IBRr67CUcrfgh2iOIT5trzyZMALYjZf1K74Jw9mzL9wm2lbn+2nWa7PsINh86vb2TpsGuDud0vaIKpd7RHICvvSpd42po8daOINeDzDF0dhTlWsu+VOdfgm3Lryy5TtW+2SdcJmrB2gXTEe\/Q7Ud34HafhWMQEC15tMSoQSZolb3ZN5\/HOQ28oRyqu7JZn3lxsVidAWWJy0KkgzpBicNC1kXfXAtIt+Q\/yxO4yOl5vkR60LjKUEYq98+8PiBAg86DHhjnMW26j6FsONLMNI2SnP4IzGrFgoX9PTgzx973JNBRCGu5TYvOAvEPTaFoYgP\/Y3cgfSkaifuSvY7b1O5cCtXc3opLFl3dex+qRnMkATVvUXXletph13CoIeMkYpmDCMRiJiTvSKcxvc6LtHsVnf0Cblu5jpgynaYtaZhmLPtGtqOp5lA9Ji2a\/yU6tfiksi6V60X1k68gcMH3WC9i\/AUTXO4OoFgTkwEQoxuwSpen58NAgTCK26XRo2xR10kFA2LhAHxS7IuZCUYCuzQkxq1nfhhx3zI+Dr9ZfcvEI\/Sqy96nLS4dQVP5B7HGv+cJSr85rAdWF+sdh+TdwEzQ3W6zP5CQHbwtIloAVWVJPD0Ecxnhp\/8luIK2\/7Oz72Z+E0DD\/D7GUMpa3odrjCyJYxtGm5alZS4pHkm5gak1zMjuyC52mRe9dUTzr5T4v8t918vkMfEY4mDc7JThXFPUk70JN0snzB7Oe62LPfIRmqIov2M1b39w+ORXwz34cXd6elVivx\/047uJLECQyoSFAAgC4WYBust8eE67ILCGOFjFj1NVmFINb0JUiNVXHfTtjnGLx+khS8y9l9EmqU6nv1VLbxehMuNmyRfriVzB61dW\/3KWpLqYq9LFOgnPU5hkcouWZcmtWfoUmSgcPkxE5t+0qL8KbtREcAC4KgYeCqNpbAF4jqpwPhwgPbwuYpS93y08WBIZ0nv7zWVdFqGgEwJ+7lRKr7TbTVR6Ezf7lz0KG3sPpdKH4TQ7ijtAY8WygmBxZN3y6s3h8Ho4PzFbiBwJ2+e2PT3Z9M2RObiSsfOspAIc1oVihcRYF7kQqG\/JcS6ECLzcEyuncLrt1EEUuPkc+bY48FVIWTQtnV39FYcyoS4wSdj9c9jxChyy2h3zTMuAFD8OHSMUmnX3w1zjfvKMGESW2Ko4\/Ciyvw98czndTG\/pQNkcyhqKM+PxufK28OwcauXuh8PxnttKH5r7nFWnrZ4pWGNfGSJuMpdmQhJ9eNsQdHgxZ30vCzXLTm8WsMu664RqjVx+qGbWDozCtxudVaDcB09c53\/tR\/I2xhJ3xZIvKaHi\/9Cr2\/14Jr9LVEs3w8sNXADBytFiSYt5FfvzTRwT3uSsjZ1IGMGDvy5KZg3ddznA7RJnqAdg6TMnrknxK65OJH7znEcuSW0pYcZ8WuM7yqdmZF86PQ6Wr7w3IvX6GiuV2yPZXaQeSK99tt1NHejLnCOsyIqvG6l8he+zzs9Vw9Hjs8+dG3NZfBbtGDAmk\/Jf1mldCZF6sIsQLfji6c7xaLI65wDSHJfW7DjOCqaAL6n3Nbq\/lz556n3i2PENqXGPv6X6FdW+4pzf6UF94fCtQequbGoqyZF5EpGesfpGcZ4JzgjnmCjv5chbT0rQ5MbTHVdaVmJBzovQXFFVM9aoFEk1AI8z9UztqhbcXXa\/TnRuwYF8dvG2eAJ5ioyW9+qCAqNF9ftYXyRqKq6DaNW78zKMszeKlBbEr6zFLvCa0\/fI21PE73Yga4nogbNGNRd7kYHDFOAZQLCoPCtxyYXbfc6fy7bYXqxLYb8RH8KY7uU4jdKpBD0LagDNPGRzRFIC9e+uVPsIRx7YpQbmKlUxcyzqjf+75ZjlxxoDsKi5Vvfx3ydIsuOLGOdpxw4Vfv5WVWZZM+F4lS3HM+N65TkqDrXw\/hXW8LcGxsuyuPuyKu9ZVK6sblB3GsNwrGfDeQoMKFkYXaNsdSA4CavYlNp02dAVlbGuI4iyT+viHz9xsXpihhleriUDr5D5UJwoVJf8xrnaaXbcHNmbN9TGFYiWvUdfdFPgJV7Le9h0vOJwFSSvGdeoueowjSXirSeLB\/KW4J2aAx0vZVXN5nBKRSWG6x2uUmkVeg\/EUvHvrl9VW77WROd4Vq\/RRoIxFE+a1LcAH4lINqi4vP7GrIroq1gpjMBILMp5fh8E4fQPz+NKyOXXeZlWMDU5UKWmlhcXn3Udu1QSLKxQ5OQPHe\/+nDgc1vgZ90eYhgJz7Xk7l7ETWFlzykt+qgASlkaHLIdUTXlwjA60mmy9Lb6vdLCD5Zhv3fSJk\/gsuExYp29RjJzY1NCqnYb8qFXUA9aUwnIjbweCWW0CZj30ipbyNr\/WZeSNDwSAoerHZowHo2Kzrt0a0JagfRVd8oLn8ExeUW+xc4Ym3w9k3UEm4+H8c2luyQI3m2mAGvHpeE50a\/bdDIOgwMM0SiuCfwpcchhaIDbQEQVeShSWCRDgxncBbAosY15Jssh+mHVVBmUUlA\/AEKD5Pgxvk2ugFHPR2CS1iqoOon0n7yQls5NednhyeRG8A3ZMGeGeCPwDiU56nmpvcYSEpJexz3HjjiCbQ1IhcwSlOjrLwK3cWjSVARutbdvKQaU6TTKCpgflMwZAPGuAnwxCu+18NFdNiGdOZr2aWd86lbKX358nJC8ctRFvifg6Oy1GKgblshmPzzuLwcSTKYWz\/s8dQv4q+l4FkvsEOG0tOzCb2kzyFHSrm7d6ydfTuD\/tyvXK6mUlWqSK\/fsRPOFePstcCfm9lWghEZrYybq4XzWT0nSUQmkHyKVkin7Ci7tosqCO2PFTjFz2hCsoYN\/ENmC70VqHQEhxf8FREJLVs7hu+rDyLOdI5EgRG+e2tYyui9S8ypVTG3zNq5TzE4B66GSlUsetCdwlEnZaW\/pK4szqm6OrCadVQhM1\/RfVD15rnP2cVz1h9r3QECN9nT2xgd+HZlbRK4wtvmwv+875A8F0I3r4vEKFYaDxlXhVcLnhMPxRZxSHmW4CFfKrcR1yJz2WXyKmGdQu09KC2B85iT2HBbiDqzPGUpdD7V0FOxDxk3SUmpjV9a8prK3xotu9BemjwvTF0b\/YIPzONN7FEJSlZrDYRlnSKy1rA34uZKhBxddv6LH9ghGr7APxHAHF6\/MjIuF\/ueU29CkSJBfOoyvS4mL4cqsjVn+VixIazipHHzahDxO2ITUDYaXqSJ8cUdmYZ5GDkSQeHsugZKNSu8vWQzYxAe+fMbI4s1bKXi5Zs6Q0Bi4u6HAeylaCwYnd6mc8pZhvRi3e1psZjmCnzFR9agcSCm7CvsBVvNFFBAEF7WFpFw7YcO17iFG3RN0uODxdLHh4YtxBztCwRyeOoURXYeRFwwO3PD8VAHUT5eiFPMDi6KftJz8bvVkouVNfs91HaWV1ycaaCcCmNcXBuZ8Xj61QXWaYTsiPLy1ixadA2E\/Z\/7Jlr2skZXdudY1zq1ZPulAupSOtHfH10COdfc1u6h0UMU2saeNq8a2UAf8ku4opkiywwQd0ol2fMQKbG+8kNvAs2AJvcazew0ZrNUTOwd7llMjm8JdOMORjHJONBIeGdC3\/aiIUysC5\/ZRp+I8xnHK7V0LVed14NCQMexgypXuav5TBwbd20UMTUMrf00KF9jys4EhGiADuJmvDk7Ne\/hWfsQcUCh\/thjeJLoIJrHrQ7wApJER7xCLE9v6KC1F4Cd0nmwzAIvthtREfdwtOIALtW6+aqu\/FAs9iaBNgJJ5+XiwQ1PNLrJCpu++YYQE6TqfClnHb9ztzQ0JOpMWkJK3Mh76TVYz\/F33F1QvIjiJpByCvA82fZHMq75ovgEi94fkJLrAdwxP1O\/\/ISXiwCow2KXOGs9OsfBjofT3hjAIy1Rz4A+j7XpCH\/a6bdgms28is69QfuraUpA9q0p0MAvHwTo1t9qKXetYL9gN7V23MAaD1phAWltqBHLpOrl6eYoVN3bChmCx+GonywqhgEdSRE\/I50jixYCT7NdUuz++DHxoKq4bT0QQzlHfe8WcC6gfGqC5R8Vyy1rAosbFiVxI2gfHd0+FgEU3+LgOT1YXnpZv2kesEYYp7IyBarLtiFkbtIctbG13PlF7T0AmGnU6zHtHvag\/+ubZPH6F4l9iOYc4ZWOft0qkd+JjYedwRWGxm9Gt8lfoAgq8dSNbDkIy\/howtvqE\/1sWl\/l4rlofedclKYbjZZTaFEX3H8s\/jtPVaE42miMBY531e1fL7LRHKt6aVx\/ZPQVp28gqVlAkEFYQ30VL+AORpm+z9IZaVwCYyzJYWFbsTp0rA4eNu33+OxbTyrDiN+hf9D8BJdqCCtWFIfjCkg9MOeXALu4M6219Yytlm9pnqfd8MmChOGTddut73tMK57Y+M+kTjwQdmupkQt0UBZT8ics\/TJrUcypo\/aOpt0OjLn4X6ZHNLGghyGePRRMoD84Brm\/PM1k45JyBh2SH6pQN5+lNakcL8z+Ixg4R6Ht8wmGPW6BOUX8zOemP18VRxNJp\/I9sasGzyF9csfErPusnCFUsEk8JBeJhFpKFZ2Ugwrl8wEpWWP2DBCHTO6O+Mve4EnQR\/DxKzlmySnjvS90guVQ4JUxGj2X117gtNYDiSEezDsEAJKnwQorCHjeYAjzKmf2LEM\/T4n2k2aFKLSocUWoDyU9r7jJxZ7KbjClR1RlrZoUYk4ZpFNhBw7rBYla7S+\/qOG0mVYyEJNTSeJvsi+EtXlHD1Wff6PxkubZeqhdPto\/a2kksK8xshs5DpY1s+qcWkqckLA+4uFyWPqJbikiWYq\/QwEHie8SA8FejNHV4sL8ARolsNJvj2oZ4n71WZxP4YEdLPkaU44VxcvUt3XqI4+yu3NOrNPnpdY\/YaOfqcUjvMIGjox8A\/LDiuX\/Z5l5D5wiuKK+xAED1YUki6myH94Aa9CeJQ+xKlqnPY4XxS0hgl5uUxnMYWJNRjaqnVTJYuG817tFqwu8mhrqwbDxInZTTpYuiJ1jrEBT\/e3648iexhYLwhbh87JLLxHnpr\/725bfF26Nx3hkP3gghx8P56T2hIxVcbpjxFI3pQ6+XQHycrmDSRuRiM+uNIHxL3kAg8PHbq8nJsn20Ro4zCNXuVXBsIqb1RgabYuZ4q+USereS3jtLJrEkn7GtFZQEgOnE4KSSVYelnUqa0xy1FbTNSMKAFPp\/oqynOslTrCSax+tXHl9x\/rhDbJtSj+pRcMapZ4+O23nRsuU70Au3Sel+t7AUJ6XrdscFJypJVLdLqlsvB5b\/o3aP9hu9AjQF17KnjEtgqWsau6IC8TToxvIsPnmEs8tbVzVCvfOruCGbXm+QMy\/33UyCln3No7Jrq4DoAtg8Ej+FDjkIelE5DacyVRNihDecb1EY3Ef0vL8cOHWzu4ENocgUQL\/w6JQeT07NULrSO7nN9bVEXRZ8YpzO3ogA8QC64Y03OBrebvuvQE4AYkOjK4rc9C4NOy6SoaNMvWl3JpbS+blc0N5jAyP5w8uqhAXSenhGlyqnqxb231yMczxajsOexEY+U+0vXxGLisovURevGfaR\/2EXZmpw9Aup3mErWleppRbktA3tKsmP3v1N9z9p8Oajn7dR3qA0Na2BqzsTK8x7RF+moNYQGXlOas4aZdzqlKwWJ5Ekh8G8bY5eIwfvXpfyD\/L8CiCKQrIF0jrvLn4TLxKbTIlSG6D8xCP0vMWSWTap+q9T68lwzABmU0+D+MaN\/Bw5oHOxvPxi9tPc4Wjq7vSNCu39tjIWRApzVGn1s\/mjMOBbCc1VCrLDCsbd6gQYB4cn0Quj4Ec\/l0u0fMfFnGjwgVW1MrHAVfoCHyKZT7xR8ivwNua4kck1dTC2y2w28v2Z0h402kY08b+LMUSxBu8YkeqLpJuCi7p6lyx2lZOzoMhPkBmiaBWSU2BTZPQvhtU5LfECZJZcrzXvVjqWz4pou3ZI9u0VtFHXQTONOBlsYR5IHmscuJVoxzzgD6d7DPueXEW0XEIo9NYq+Dhs3T\/io6+t1FKfid2tbvXkxb6f8TB06YBKlgku4anJkO3A974ZcksSTZrFU40iHuMpaDWeurCM1cxadgz9sGij6VJc35ZGsyN1+DM\/wGSzqyUwSxbPVleERSfIyyyttL5YJ7yV8d6KNV++MLWpT9N5Mbjw9AChPiB2J46H2gu1TuO6HWIySHjhSHghbTZ4TCqWdmEzWMrPo98BXWHcHR0nF9tM9aDevAwS5QMBN07nK\/MENAX6yLFzA25GMithgjxX87EUtjunXk4x6\/gre0k7cltnmOi+ppmSrdFcHKi4wrFVc0R1iXfvBAzTAFY5pPCD7ERNe\/79No7Hz4emyP+4zjCHOSSJkqqUccMXu5AFrd\/XEFHwRcnjHpm5mUdagK7pbZUzAqf82hIY3pxhdK9m7wwOMB\/XFf+hSwLGb2s2f1xFMlGEQMQSyHGCYUf9UiEqCfbbfQiR9TLQhjpZq9u9yemeElZH4BQwp35OMmfxYgPqo9xv4kTshI533ddAwWFZ06AFgmhmQBQWzxi5aj89mKmqVvxvukD2odLUPZ\/1lUzePuXBJmDUx2QpGIIPOhzlElVqrKzj2pEYuoc0TpWHLoJeJHsb0LK+oW5fKuBSDJ5xglrFLKqyMKMJbIGEjM283GrbixP1AJHZ41mWuyQFFY0uAwK72JpsIc4C\/ST+cZbFqyrt+WY2lJhYA8qUhgERQrdhG5HcAZsCk0JdC6ZhG\/UbN6x4GMIGIzVg5TimgSxpIvQVDp7zQ0ttphAUo7wVrRRWUbjA==","iv":"86bd88871da786d7e5a228738b664a86","s":"78c8493dc0b102b5"}
Share your thoughts. Click here