Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"612cc2e6339155afca33d0fd5de3fe97","s":"10d6b5ac5c421e9e"}
Share your thoughts. Click here