Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"55fbed9da99bebc76a4dfaa013905db5","s":"c7e423013d06c8db"}
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