Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"be8466517b2d8752269edba29a0eeb69","s":"1da41d8fe2fb3125"}
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