Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"cef3bd6c3b3d394a8a817662565633b4","s":"f678a6b43dba6752"}
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