Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"7c599da268d691b56d94cf5e4678adb7","s":"11d4beeda4e47384"}
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