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Feb. 24, 2026
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  9. Pernod Ricard flags first-half sales decline
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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Marketing

Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’

January 14, 2026

The advertisements feature the brand’s flagship whisky collections. Image courtesy of Glenmorangie/Lachlan Bailey The 12-episode series stars American actor Harrison Ford and features rare selections, including Glenmorangie The Altus 25 Years Old. Image courtesy of Glenmorangie/Lachlan Bailey

 

By Amirah Keaton

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

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  1. Bulgari signs pop star Dua Lipa as global brand ambassador
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  5. Singer Olivia Dean fronts latest Clash de Cartier campaign
  6. Omega closes out Milano Cortina 2026
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  8. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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