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Feb. 24, 2026
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Marketing

Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’

January 14, 2026

The advertisements feature the brand’s flagship whisky collections. Image courtesy of Glenmorangie/Lachlan Bailey The 12-episode series stars American actor Harrison Ford and features rare selections, including Glenmorangie The Altus 25 Years Old. Image courtesy of Glenmorangie/Lachlan Bailey

 

By Amirah Keaton

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

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