Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"1bd31e4d940c46edc30053c092c8cc22","s":"d1c81c245f7ae13f"}
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