Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"c372809d5ff8cb646fe1df13ce2f7c53","s":"98bf998bed2fc98a"}
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